Barcodes and Labels are a key aspect of product aesthetic as they help to establish brand awareness.

Other than branding, the distribution and logistical efficiency should be increased as codes tracking will definitely be enhanced.

Key for the promotional products industry (see blogs) , labels increase the perceived value of a product.   They are associated with purchase so even a cheap and basic product is assumed to be more valuable.

To suit the increasing demands of customers, labels and bar code tags can now be customized in various shapes, colours, materials (glossy or normal) and also type (tag-on, paste-on etc..).

To stand out from your competitors, ODM suggests that tag-on labels can also be used as an advertising method whereby companies information (website and contact number) may be included.  On the highest level, a nice tag could even be used as a voucher towards next purchase or a or even as a bookmark.

Searching for more ideas on how to promote your products or to improve on your company’s branding? Let our designer do the job and allow us to inspire you.