POS displays are an indispensable part of in-store merchandising. The goal of using point of sale displays is to raise sales by presenting your products in a pleasing manner. And OSIM got it right! Their CNY themed bespoke POS display was timely and it left a huge impact to shoppers.
Their Year of the Pig POS display is on point. The color, cherry blossoms, and LED lighted backdrop are a nod to Chinese New Year and the Chinese culture in general. Here’s what set this custom POS display apart from competition:
Aside from their well-designed POS display, we also noticed that OSIM has used a promotional video display. It plays on the background to show people how a certain gadget works. This helps in explaining the benefits of a product that people won’t otherwise see/learn from just looking at their POS display or posters.
We also noticed that they have used a promotional poster and a large cut out display of their brand endorser to augment their marketing strategy. The use of such visual aids helps put their message across more effectively.
The addition of couches and the use of proper lighting did add a touch of coziness to the whole set up. We’ve seen awesome displays like this before and Ralph Lauren’s is such a great example:
In conclusion, OSIM did a great job in promoting their line of massage chairs and other wellness products. True to their brand maxim: “Inspiring Well-Being” their in-store marketing strategy and bespoke POS display did inspire many to take good care of their health.
Got an event coming up? Do you want to increase your booth traffic during trade shows? Do you want to improve brand conversion beyond shop floors? Do you need effective promotional products and POS display units for your upcoming brand campaign? If so, then contact The ODM Group today.
We specialize in designing and sourcing marketing and promotional tools for different industries. Our merchandisers work closely with product designers and POS display manufacturers to ensure that your products are made according to your branding and business needs. So send us an email today.
Aside from its modern look, customers can test the product all they want. The iPad display allows customers to try the lipstick shade virtually. Others can use the testers directly to see if the color suits their complexion. Read on to learn why we love this interactive POS display idea by NARS:
With so many high-end brands competing at Duty Free shops, how can you set your brand apart? Use an FSDU! Here are 4 simple rules for a successful Duty Free marketing with a custom free standing display unit.
This retail display idea by K11 shopping mall is worth checking out. The merchandisers combined great visual elements to create a welcoming yet stylish vibe inside the shopping mall.
This interesting art installation by San Miguel is proof positive that you can combine art and marketing. Learn more about this interesting promotional idea:
This colorful Lunar New Year display is not only eye-catching but relevant and meaningful as well. We love the use of colors and symbols to convey their message to the shoppers:
Does your store display need an update? Here are signs you might need to update your display and what you can do to improve it:
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More