Lucky draws and contests are just some of the interesting ways to stimulate brand engagement. The idea of receiving high-quality branded marketing gifts from you makes customers more eager to show support. To make your lucky draw promotions a hit, use branded marketing products as contest rewards!
We love this example by AIGLE. The brand offered stylish contest giveaways in their previous lucky draw campaign. Lucky winners would get any of these branded marketing products: branded beanie, waist bag, neck warmer, backpack and fleece blanket.
The mechanics? For ever HK$4,800 spend on regular-priced items (in a single receipt), members can receive an instant win lucky draw card.
The use of branded marketing products as contest rewards can benefit your brand in many ways. Below, we listed some important lessons we learned from AIGLE’s brand campaign:
Conveys Message Effectively: Branded giveaways and contest gifts can help your brand get your message across more effectively. Accessories, apparel, and bags can gain your brand unlimited brand exposure with no additional cost.
Brand Positioning: Welcoming the shoppers is an advertising easel display containing the mechanics for the lucky draw. Upon entering the shop, customers will be primed to join the lucky draw by fulfilling the requirements. And this means higher chances of brand conversion and sales!
Visual Merchandising: Aside from their branded contest merchandise, they have also decorated their entrance with a branded rug to reinforce their marketing message.
So, if you are interested in creating your own branded marketing products to augment your brand campaign, do contact The ODM Group today. Our team has a vast experience in designing, sourcing, and manufacturing promotional products, POS displays, and other marketing tools to boost your business.
An outdoor blanket for sports promotions. Get your brand out there with a multifunctional branded foldable blanket:
Promotional foil blanket? This one is great for outdoor activities. So as marketing managers, you can use it as gwp with sports apparel.
With green marketing becoming a trend in the market today, these solar backpacks will definitely help you improve your brand image. Moreover, customers who are looking for eco-friendly merchandise will consider supporting your brand over others.
This smart bag makes great employee welcome gift because it keeps employees’ valuable items safe. Here are the reasons why your company should consider investing in this product too:
Here’s a simple effective promotional gift for winter promotions- hand warmers! See why we recommend this marketing product:
Hand warmers are necessary to battle the cold during long winter months. As such, it only makes sense to use this product to boost your brand presence:
Looking for promotional gifts for your customers with active lifestyle? Here are some promotional items for the great outdoors:
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