Johnnie Walker‘s custom POP display is an excellent example of an effective point of sale marketing. As seen in the picture, the whiskey brand has also incorporated a bottle glorifier display into their POS display unit. Doing so helped them accentuate what is good about their products and ultimately pull in more people to their display.
So, what sets Johnnie walker’s bottle glorifier display apart?
With so many whiskey brands in the market today, it is becoming more difficult to get ahead of the pack. That is why it is important to always update your custom in-store displays to remain attractive to customers. Johnnie Walker recognized that adding relevant elements to your marketing mix could definitely make your brand more exciting and engaging. Here’s what we learned from the brand:
Here are some ways to improve your own alcoholic beverage promotions.
Marketing drinks can be very challenging. With so many brands competing for sales and customers’ attention, it is crucial to present your products in a distinctive way. And Johnnie Walker recognized that the use of a bottle glorifier display is one good way to build rapport and connect with customers from the moment they step into your store.
So, if you’re interested in having your very own bottle glorifier display, don’t hesitate to speak with The ODM Group today. We specialize in sourcing, designing, and manufacturing promotional products and other marketing tools such as POS displays and branded customer giveaways.
For more ideas related to bottle glorifiers and POS display units, browse through some of our favorite blogs below:
You can check out this blog with LED bottle glorifier ideas to customise for your next marketing campaign. We listed 5 of its benefits as well!
This bottle glorifier combines the toughness of sports and high-end quality of Chivas Regal. Check out why we love this idea:
Sparkling and mesmerizing, Hennessy succeeded in communicating their brand message through their expensive-looking bottle glorifier. Check it out!
LED bottle glorifiers are increasin gin popularity nowadays. This is great if you want to stand out even in dimly lit places as this promotional display can be used for exhibits and pubs:
We certainly love this CNY POS display by Johnnie Walker because it was appropriate to the celebration. It reflects the culture of their target audience, thereby making their brand closer to their customers.
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More