US consumers always hunt for the best bargains in stores. Safeguard, a successful product from Procter & Gamble uses various cheap promotional items to promote its brand further. As marketers, we try to veer away from “cheap” items because we often associate low cost with low quality. But, this isn’t the case with Safeguard’s promo giveaways.
The difference between Safeguard’s customer giveaways and some other cheap promotional items is quality. In this specific case, the term “value for money” can also be used. These small items are not expensive to manufacture at all.
Given the cost of these cosmetics, the on-pack freebie can’t be too expensive, or it will drive the cost up for the purchasing price. Cheap promotional items save you money while boosting your marketing strategy, making promotional campaigns cost-effective and profit-maximizing.
Safeguard offers the following custom promotional products in this campaign:
And if you’re interested in getting the latter, do check out these interesting clock designs:
Better Packaging: Big or small, it’s better to showcase your products and promo items using good custom retail packaging. The reason being is that consumers are first drawn to a product through visual appeal. Check out our sample from Health Basics:
We also have some more product ideas that will also make great cheap promotional products.
These custom ear savers also make a cost-effective gift with purchase. Also, it is very timely for this pandemic period.
These custom fidget toys are great toys for both adults and children!
Water bottles are very functional gifts to offer. Check out these water bottle ideas!
Socks make really cool on-pack gifts, plus they are very affordable! We love socks as branded promotional items, and in fact, we offer our own designs every year! Check out our latest design here!
In conclusion, this marketing idea from Safeguard is a sure hit with consumers. But like any other promotional campaign, it’s best to take the time to learn what your customers need. Then, we can correctly implement the appropriate marketing approach.
If you like to know more about these cheap promotional items, feel free to get in touch with us. Enquire @ ODM for more ways and explanations on how you can vastly improve your business. Our product designers will provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!
TYR is giving away branded items such as travel pouches, towels, and backpacks as promotional products. Why did they decide to use these items to promote their brand, and how did this promotional campaign affect their sales? Find out more:
Beverage and fruit companies could step out of the norm and create such eye-catching promotional pens that would definitely create buzz. Even if customers would not use these stationaries, they would also love to have them as a display on their desks. Find out more:
On-pack promotions can really help when your brand wants to stand out from the shelf. This blog is on InnerShine Vitamins and how their on-pack promos helped them stand out from their competitors on the same shelf. Find out more:
On-pack promos can help brands boost sales effectively if done right. This promotional campaign that Orbit China did catch our attention, and we enjoyed it. Why is it effective to use on-pack promotion for promo campaigns? Check out this blog to find out more:
The promotional campaign done by M&M’s caught our attention, and we are sure that it will successfully push sales and raise brand awareness. How can the promotional watch and notebook offered help accelerate the brand? Find out more:
On-Pack Promotion is a phrase that will prick up the ears of marketers. They are an exceptional way to make your product stand out among the saturated shelves of the standard store. This promotion by Kellogg’s with a free promotional spoon is a great example of an on-pack promotion. Check it out!
Why do brands opt for on-pack promotions? How can a well-managed on-pack promotion benefit the brand? Here is an interesting promotion is done by Itoen Drinks and what we can learn from it. Find out more:
Stationary - They are low-cost but very functional, great products to offer to kids. Kitchenware - Bowls, Plates, Containers, and Water Bottles. They are a surefire way to attract more customers Toys - Great way to market to children!
Economies of Scale (EOS) refers to a proportionate saving in costs gained by an increased level in production. With a higher order and production quantity, the cost of producing promotional products will be cheaper.
Trade shows are a fantastic platform for businesses to exhibit their products and services to… Read More
Outdoor advertising has consistently stood as a powerful medium to capture consumers' attention worldwide. Over… Read More
Regardless of whether your business caters to other businesses (B2B) or directly to consumers… Read More
Imagine a world where your brand isn’t just seen, but remembered. This is the power… Read More
Creating a buzzworthy new product launch marketing plan isn’t just about throwing ideas at the… Read More