Kinder and Ferrero’s chocolate POS display for Christmas last year showed us that merchandise display is crucial in getting customers interested in your brand.
In this blog, we will look at how effective Ferrero and Kinder’s POS displays were.
The only difference is that Ferrero’s did not have decks. The brand designed it in a way that they could hang their products and show off their unique packaging.
We certainly find Ferrero’s Christmas tree POS display and Kinder’s custom in-store display attention grabbing and effective in driving impulse purchase. While Ferrero’s other displays were very simple.
Here, the side of their custom pos display unit was obscured by a huge in-store display. Shoppers coming from the other side may be compelled to look for another chocolate brand that’s near them even if they do want a Ferrero in star packaging.
What we find interesting in this one is the clear acrylic decks that seemed to reflect light. This made the packaging look expensive. However, the topmost part of the unit looked messed up.
It is important to invest in a high-quality POS display or custom POP display especially for seasonal campaigns. Christmas is a peak season for retailers, which means it’s an excellent opportunity for brands to show off and make their products appealing to customers.
If you need help with designing display units, marketing gifts, and promotional products, turn to ODM. For queries, send us an email and our staff will be more than happy to assist.
See how Ferrero celebrated Chinese New Year with their unique POS display
Massive chocolate POS display from Ferrero! This one is an excellent Christmas display
Kinder’s In-store display for Easter promotions
Check out another attractive POS display by Kinder
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