Despite how people love online content, magazine stands never lose their popularity. We just can’t help it if consumers want a physical copy of the latest news about fashion, beauty, and sports. Rather than worrying about the sales you may miss because of online competition, plan a covermount gift to market your magazines.
A pretty decent example here – a premium microfibre cloth from Pedro’s. This Mountain Biking mag has been supportive in allowing the brand to promote through their glossy papers.
It is a bit over the top to conclude, however, that only the former gained something from this collaboration. After all, a covermount gift with purchase does not shield any brand name from view. This fact feeds our belief that the two companies have had their brand exposure increase due to it.
Would you ever say yes to advertising your brand using a covermount gift? The process is simple, especially after you make the magazine agree to the idea. The most amazing thing here is that any GWP that you link to your regular products will work with a glossy mag too.
If you want extra tips concerning on-pack promos, send The ODM Group a message so we can help you better. Good luck!
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