We spotted these fantastic in pack movie and TV merchandise as covermount promo gifts on children’s magazines at WHSmith, a book and stationery store in UK. Magazines BBC Doctor Who Adventures, Marvel Heroes, National Geographic, and Star Wars offered limited-edition promotional toys and gift items for their young readers. This promotional stint was done last year.
As you can see form the photos, exclusive gifts were given away to customers who buy their special issue. Check them out below:
2. Star Wars Adventures – 2 foam rebel gliders, Boba Fett collectable figurine, 2 posters
3. Marvel Heroes: Dart Blaster Toy
4. BBC Doctor Who Adventures – Conundrum Cube
It is a good marketing scheme that magazine publications can use to increase readership. With marketing gifts attached on the cover, who wouldn’t get excited?
Covermount promo gifts are definitely one of the best ways to increase readership. This is because the excitement customers get in receiving rewards reinforces loyalty and brand engagement.
If you are considering using covermount promo gifts for your next campaign, turn to ODM. Our staff will assist you from brainstorming, to designing, and manufacturing of promotional products and packaging. So get in touch with us today!
This Covermount golf set toy from Peppa Pig is very interesting which made the workbook stand out on the shelf.
See how the free hat helped boost Angler’s Mail’s readership:
Arsenal teamed up with E-Zone for a special on pack packaging promotions. This blog discusses how the team up improved brand exposure:
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More