Of course we have all heard about the brand -Silly Bandz. This product has been around for many years but this company have brought it back into fashion. This product is made of silicone rubber, formed into shapes including animals, objects, numbers, and letters. They are normally worn as bracelets.
Silly Bandz come in hundreds of different shapes and colors. On a wrist, they function like a regular bracelet, and when taken off they revert to their original shape. They are often worn many at a time and are traded like other collectibles. The success of this item is amazing and after conquering children, it became a fashion accessory starting with celebrities!
Therefore firms have well understood the power of this cheap little product as a promotional item. For instance Ralph Lauren recently organised a Pink Pony charity event against breast cancer. They made those silicone bracelets into the shape of its well known horse logo you can see above to the right.
Note – when worn these bands do not promote your shapes well BUT this is part of the appeal… It keeps customers curious and guessing. It is less in your face advertising.