Toro has just released new touch-screen and virtual pay vending machines in Vietnam. These innovative appliances no longer require users to fiddle through small change or decipher a complex list of ordering codes. They ensure customers get the right product without the hassle of carrying cash! Here’s why we love this custom branded display:
Overall, this custom branded display by Toro is a great way to move the on-the-go snack market into the future! These intuitive vending machines as POS displays will appeal to the masses because they will limit the number of incorrect orders being made, whilst reducing the time taken to receive your well-deserved snack.
Unfortunately, Toro has not taken advantage of the huge branding opportunity space available on these machines. The reason is that even though they have created a great design, their logo is only shown on a tiny black strip at the bottom of the appliance. An additional drawback of this promotion is that whilst fitting the dispenser door, Toro has cut off the brand name of the soda which is being advertised. This mistake breaks the look of this otherwise well thought out design. Therefore, even if they didn’t want to display the brand name, it should have been removed completely to avoid confusion from customers trying to identify the product.
There is a growing trend of using an external custom electronic display or POP display to advertise products. Toro has reinvented this idea by including an electronic advertisement screen within the design of the machine itself. This means Toro doesn’t have to waste time and space to transport and set up extra displays to advertise their products. Another consideration to boost the futuristic design of this display could be including an LED custom display on the product side of the machine.
Are you looking to create a custom branded display that will entice even the most aimless wanderer? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!
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