HSBC has recently unveiled PayMe, an online payment app that customers can use to transfer money through mobile banking. And as part of their marketing strategy, they gave away a promotional card holder to their customers. The card holder contains a card with QR code that when scanned will redirect users to their portal, thereby allowing for fast and hassle-free online registration.
Card holders are more than just mobile phone accessories; they are also an effective marketing products because they offer unlimited branding and advertising opportunities. With so many people using smartphones nowadays, custom card holders can be a fast and cost-effective way to bring your brand closer to your target market.
If you are thinking how a card holder can help you grow your brand, here are some of its benefits:
1. Cost-Effective: When designing your card holder, do consider the materials you wish to use. Some card holders are made out of plastic, leather, PU leather, denim, or a combination of these materials. Since they are relatively inexpensive to produce, you can produce more of these and give them away during trade shows, product launch, and outdoor marketing.
2. Design Flexibility: For more upmarket designs, you can use more high-end materials and customize them to showcase your brand image. There are many styles to choose from. Here are some examples:
3. Innovation: If you want to promote your brand while keeping your clients protected from RFID skimming, you can offer them custom RFID holders to ensure that their personal data are not being compromised. As identity theft is prevalent nowadays, such item would be handy during travels. This would make excellent employee welcome gift and corporate gift for clients.
4. Targets a Wide Range of Market: Card holders can be used by just about anyone. This means more people will learn about your company.
All in all, a promotional card holder not only provides a cost-effective and practical advertising option for many companies. But they also allow brands to be creative in their marketing approach. Long lasting, functional, and effective, card holders are a nice deviation from the usual promotional products.
Keen to promote your brand with high quality branded card holders? Contact our team today! Our in-house design team, Mindsparkz, is here to help you design your custom promotional products.
For more marketing inspiration, browse through these blogs:
This 2-in-1 phone stand and card holder is certainly a fantastic marketing idea for the tech industry. What’s more, they are portable so they would also make great for on-pack promotions.
Here’s a stylish gift with purchase business card holder by J.Crew. The slim design allows for it to easily fit into your pants pocket and handbag.
Here are other logo promotional items by HSBC PayMe. See how they utilized these products to further promote their new app.
Check out how HSBC used their custom branded products to attract more clients to their office. As you can see, their interior reflects their brand image, showing how serious they are about their business.
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