Following its tagline – “For Booklovers“, Dymocks is not only aiming to provide the best reading materials, they also intend to enhance the reading experience – through providing for secondary activities that revolve around reading – coffee drinking.
With a simplistic design and a touch of its inspiring logo, the mug reminds and influences people to read; pick up a book and start reading while sipping their favourite coffee. Whenever the recipient drinks from the mug, a strong logo reminds them that Dymocks should be their preferred bookstore.
Although a simple gesture, offering promotional products in the form of gift with purchase is one of the many ways your brand could reward your customers, increasing perceived value. In this case, you can never go wrong with a mug.
Change the shapes and colour. Use a wide selection of witty quotes on them to create collections and increase perceived value with limited editions.
Custom Silicone Covers also work well for insulating the drinks as users can spend hours reading and sipping.