The prestigious alcohol brands are giving away no less than a prestigious bag, perfect for traveling and using as hand luggage. This gift with purchase example is mainly effective due to the type of gift they’re offering. As the product is high end, the gift also must be of high quality to attract effectively the right consumer to the product.
Reasons why this fashionable bag is effective as free gift:
- Right time and right place. Giving away a bag in the airports’ duty free shops is an excellent idea, as experienced travelers will be more than happy to receive additional opportunity to carry their belongings. Moreover, they will remember your brand and associate it in a positive manner.
- Eye-catching add. Customers are more likely to notice a product which has such a bright LED POS display and “Free Bag” advertisement.
- Matching prestige of the company. Materials such as leather, high quality cotton and polyester can be used in manufacturing the gift bags. You can add aluminum or silver metal tags to make it look luxurious. Since the bags are made from high-end materials, it will appeal to buyers in luxury marketing. In line with the core competencies of the whiskey brands.
- Adding extra value. The promo gift bag will definitely justify high price point of the alcohol beverages and any expensive products. Customers will expect something decent to feel special and cared for by company. This gives them additional reason to purchase from you and not from your competitors.
Moreover, for branding and advertising opportunity, you can take advantage of the large surface area of the bag. Engraving, stitching and printing of company logo can be done on the bags. This acts as advertising too in increasing brand awareness.
Feel free to contact the ODM Group to learn more about promotional products and gifts with purchase. Our in-house design team can also help you come up with new and unique ideas for your promotional campaign.
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