BOH tea company is offering an on-pack promotion, giving away 1 pair of stirrers per package of tea. Specially printed with cute cartoon characters, each stirrer has a character doing a different sport.
BOH subtly links its product to healthy lifestyle activities such as sports. This creates a lasting and positive impression on the customers. BOH’s products will naturally come to the customer’s mind when they think of healthy lifestyle or related terms.
Besides that, these colorful and funky cartoon designs can easily attract customer’s attention when they are in the store.
This translates to a sales boost and increase in BOH brand awareness.
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