We like to take a snap shot of promotional products at a particular store, or covering product sector from time to time.   Check out our article below on how Sears Canada are using a wide selection of special offers to promote their fragrances.

All are using the Gift with Purchase mechanism to promote the sales of cosmetics products.

GWP by Emporio Armani – Men’s messenger bag with any Acqua Di Gio’ or Armani Code men’s fragrance purchase of $95 or more.   The promo bag is simple/minimal in style and matches the overall style of the bottle.

GWP by Calvin Klein – Designer tote bag when you buy $58 or more from the Calvin Klein Women’s fragrance collection.

This promotional bag for ladies has a high perceived value and should work really well for the campaign.

GWP by Calvin Klein men’s –  Fragrance gift of umbrella with purchases over $65.

Umbrellas are always a popular gift and great for impulse purchases on rainy days. See the similar promo by Boss further down.

GWP by Polo Ralph Lauren for men – Duffel Bag with purchases of $99 or more. We like this bag as it has a substantial and rugged feel – this style of bag with big lines seems to be very fashionable at the moment.

GWP by Hugo Boss – Free umbrella with any Boss Bottled or Boss Bottled Night men’s fragrance purchase of $88 or more.

Pity that this is so similar to the CK promo above, but this just proves the popularity of this style gift – just can’t go wrong here.

GWP by Katy Perry – Tote bag with your purchase of $65 or more from the Purr Fragrance Collection.

katy-perry-gwp-bag

We like this bag as it is multi-functional and gives good value to buyers.  The colours used are very catchy using the sublimation process printing.  The print perfectly matches the advertising below.

Whilst most brands might not be able to have such overt branding and advertising, merchandise which is revolving around the fame and branding of celebrities can benefit from this style of promo.

This is our favourite GWP promo from the shop.

This snap shot gives you a good picture of current promo offers in Canada for summer of 2011.

Let us know if you see other interesting fragrance promos on your market.

Click here to see other Promo Gifts from Sears Canada