Horlicks is running a redemption campaign for all UK residents. For every promotional pack of Horlick’s purchased, consumers stand a chance to win attractive prizes such as the Ipad, Sony 32″ TV, Pure EVOKE Flow digital, FM and internet radios, and etc.
We love this Horlicks promo mainly because of the mechanism – make the drinks at home and only then will the hot drinks cause the winning message to be revealed once warmed.
Reminds us of the Hidden Message T-Shirts… The code can be then entered online to be able to win those attractive prizes. This generates traffic to their website.
Creating anticipation like this allows consumers to go all out to fulfill all the required steps to stand a chance to win. The heat reveal patch is definitely a great way to induce purchase and the value of these prizes are much higher than normal on-pack promos!