Simply buy 330ml, 500ml or 2L packs of ‘Dr Pepper’ or ‘Dr Pepper Zero’ to get a 9-digit entry code. Participation in this promotion is via SMS message to 68808.
We like this promo because of its attractive prizes that can capture attention. No doubt, prizes like games consoles, digital cameras, pocket video cameras and MP3 Players will certainly increase sales. However, what makes this promo special is the Dr Pepper’s under Pants that they are giving away.
By doing something different from the common promo, Dr Pepper taps on people’s curiosity and grabs attention. As this is an unusual promo gift, the brand can gain publicity through word of mouth marketing. A great opportunity to distinguish itself among its competitors in the market.
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If you’re doing Pants, why not also offer Custom Promotional socks…