How often do you see companies giving away under pants as promo prizes? Besides other fabulous prizes, Dr Pepper is giving out real pants in this “Win Pants or Prizes” promo in the UK.

Simply buy 330ml, 500ml or 2L packs of ‘Dr Pepper’ or ‘Dr Pepper Zero’ to get a 9-digit entry code. Participation in this promotion is via SMS message to 68808.

Dr Pepper Promos - Win Pants or Prizes

We like this promo because of its attractive prizes that can capture attention. No doubt, prizes like games consoles, digital cameras, pocket video cameras and MP3 Players will certainly increase sales.  However, what makes this promo special is the Dr Pepper’s under Pants that they are giving away.

By doing something different from the common promo, Dr Pepper taps on people’s curiosity and grabs attention.  As this is an unusual promo gift, the brand can gain publicity through word of mouth marketing. A great opportunity to distinguish itself among its competitors in the market.

Surprise your customers with extraordinary promo gifts and create an impression.

For other creative promo ideas, check out the posts below…

If you’re doing Pants, why not also offer Custom Promotional socks