Spotted by our colleagues from Shanghai office, an interesting hourglass is placed on every table when clients finish ordering from their menus in Yi Cha Yi Zuo (一茶一坐), a well known family restaurant in China.
These hour glass / sand timers serve as timers promoting the guarantee of prompt service to diners. Dishes will be served within 15 minutes of ordering. This service strategy is excellent as it shows that the restaurant is confident and sure to serve its customers well.
Furthermore, this little gimmick strengthens branding of the brand (placed in center of table) and can be a customised promotion tied in with the restaurants branding, colours and shape..
See our blog on other must have restaurant promos.
