Branded with distinctive logos from the various comic superheroes, Cheng Yuen is following the trend being set by Fortress and Broadway using licensed promotional campaign as a way to beat the competitors.
With the recent number of superhero movies out and many more being produced, usage of this particular licensed campaign is well timed. This allows for Cheng Yuen to take advantage of buzz by these movies to boost attractiveness of the license, increasing marketing potential of this campaign.
For more interesting blogs, check out:
- GWP promo by Broadway: Rilakkuma license
- Fortress HK: Transformers GWP campaign
- Nokia GWP: Toy Story license