These marketing and licensing promotions from Lamborghini were found all across 7-eleven stores in Taiwan. Their advertisements were found in a lot of places inside the stores and were hard to miss. As seen their brand visibility is very high and people are likely to pay attention to their promotions. The company is offering a wide range of promotional products including umbrellas and miniature sports cars. These can be bought for points gained from spending money inside the store. The more you spend, the more points you earn.
How does this type of marketing and licensing help to promote their brand?
These eye-catching promotions and POS displays were noticed by a lot of customers. The design is in line with the premium identity of the brand, enhancing it’s image. The miniature sports cars seen below are models from old Lamborghini cars. Showcasing it’s heritage as a brand.
Even large companies such as Lamborghini must take measures such as this to increase their brand awareness and stay ahead of the competition. Since their logo is printed on the products it also works as a type of advertisement. For example the umbrellas are likely to be used in public and will be exposed to a large amount of people.
Promotions such as this work as incentive products. The points system means that customers are likely to spend more money in the store to get the promotional products. Because of this, 7-eleven, has made good use of this type of campaign in the past as seen in this case study. Customer retention will also increase since the points can be saved for a later date. This is why companies often use this type of licensing. It favors both parties as Lamborghini gets more exposure, and 7-eleven increases their sales.
Feel free to contact the ODM Group to learn more promotional products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related products you can look at for more inspiration: