Embrace the Cozy: 10 Fall Marketing Ideas From The ODM Group To Warm Up Your Business
As the leaves turn and the air grows crisp, [...]
When it comes to effective marketing strategies, Bio-Oil knows how to captivate its customers. The brand has taken its promotional campaign to new heights by offering a beach towel as its marketing gift idea. Customers can get the item for free by purchasing any product at Priceline.
In this blog, we will explore the practicality of using a beach towel as a marketing gift and discover the numerous ways Bio-Oil can maximise its promotional potential, ensuring that customers not only enjoy the benefits of their skincare products but also embrace stylish and memorable summer experiences.
Bio‐Oil is a specialist moisturising oil that helps improve the appearance of scars, stretch marks, uneven skin tone, ageing and dehydrated skin. Bio‐Oil has won 85 skincare awards since its global launch in 2002. It is currently America’s #1 selling multiuse skincare oil.
A beach towel holds undeniable appeal as a marketing gift for various compelling reasons. Let’s uncover why it is a practical and enticing choice:
A beach towel is more than just a piece of fabric. It serves as a practical accessory that enhances outdoor experiences, whether at the beach, poolside, or during picnics in the park. By offering a customised beach towel, Bio-Oil provides customers with a valuable item they can enjoy long after purchasing, ensuring a lasting impression.
Summer is synonymous with sunny days, beach vacations, and outdoor adventures. By aligning its marketing gift with the season, Bio-Oil taps into the natural enthusiasm associated with summer, connecting with customers personally and becoming a part of their cherished summer memories.
The beach towel becomes a mobile advertisement. Whether lounging on the sand or relaxing by the pool, customers become walking ambassadors for brands, unknowingly spreading brand awareness and attracting potential new customers.
To harness the full promotional potential of the beach towel, brands can implement these effective strategies:
Creating visually appealing beach towels with captivating designs and vibrant colours not only enhances their aesthetic appeal but also makes them stand out in a crowd. Incorporating a logo or relevant branding elements ensures a strong brand presence and reinforces brand recognition.
Introduce limited edition or exclusive custom beach towel designs to create a sense of exclusivity and urgency. By making the towels available for a limited time or in limited quantities, companies can instil a desire among customers to obtain this coveted item, thereby increasing sales and brand loyalty.
Enhance customer satisfaction and encourage product exploration by offering value-added bundles or gift sets that include the beach towel along with businesses’ main products. This entices customers to try different products while enjoying the practicality of the beach towel, leading to increased brand engagement and potentially expanding the customer base.
Organize beach-themed events or pop-up activations where customers can win a beach towel. This creates excitement and buzz around the brand and encourages potential customers to engage with your products and experience firsthand the quality and benefits they offer.
Seek collaborations with complementary brands in the summer or outdoor industry, such as sunscreen companies, swimwear brands, or beach gear retailers. By bundling your products with these partner brands and including the beach towel as part of a joint promotion, you can tap into a larger customer base and leverage the existing brand loyalty of its partners.
These towels are made from cotton with a velvet finish, 300gsm – better used for baths and showers. Check out the printing method available for these towels.
Aside from being useful in bathing and swimming, these microfibre towels can also be utilised as an extra blanket, beach mat or even bag! When it comes to customization, digital printing is an effective and cost-efficient way to create high-quality beach towels.
Custom cooling towels are similar to regular towels, but hold water for longer and keep the water colder. They have been used by the likes of Serena Williams to stay cool during tennis matches.
We came across these customised sports towels from AdeS in Mexico. In this gift-with-purchase campaign, the brand incentivizes its customers with a free customized towel for every purchase of AdeS Almond 946 ml. The towel is attached to every carton of the participating product.
These custom hand towels are used as on-pack gifts by Nestle’s Milo in a supermarket in Singapore. There is a collection of them and the designs include a shark, unicorn, and dinosaur.
One good example is this kitchen promotional towel by Maggie. They offered the branded towel as an on-pack offer and lots of customers loved it!
Bio-Oil’s decision to offer a beach towel as a marketing gift with purchase demonstrates its commitment to engaging with customers and building brand loyalty. By leveraging the towel’s relevance, utility, and seasonal appeal, Bio-Oil can make a lasting impression on its target audience.
Through eye-catching designs, social media contests, collaborations, and limited-time offers, the promotional potential of the beach towel can be maximized, resulting in increased brand exposure, customer engagement, and business growth.
Do you consider adding a custom towel to your next promotion? If yes, the ODM Group is here to help you. Contact our team today to receive a detailed quote.
Custom Beach Towel FAQs
Absolutely! Customization is one of the key advantages of using beach towels as a marketing gift. You can personalize the beach towels with your company's logo, brand colours, or any other design elements that represent your brand identity. This ensures that the beach towel becomes a unique and memorable promotional item that showcases your company's presence.
Custom beach towels offer several benefits as a marketing gift. Firstly, they are highly functional and practical, making them a useful items that recipients can enjoy for a long time. Secondly, customizing the towels with your brand logo or design increases brand visibility and helps to reinforce brand recognition. Lastly, beach towels are associated with relaxation, outdoor activities, and summer fun, creating positive brand associations and enhancing customer loyalty.
Custom beach towels offer the excellent promotional potential for your brand. By incorporating your logo and brand elements, the towels act as mobile advertisements, exposing your brand to a wider audience in various outdoor settings.
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