When you hop into the back seat of a car, the first thing you see is the back of the front seat. This is no exception when you hop into a taxi. Most people will take the back seat when taking a taxi. A head rest cover can be a great marketing tool. Take a look at this marketing gift offered by Comfort and CityCab in Singapore.
How is this marketing gift useful?
Back rest cover is a low-cost but effective marketing gift. You can brand them using many ways such as screen printing, embroidery and even heat transfer. You can give them away to taxis and rented cars. Comfort and CityCab is letting customers know about the benefits of riding with their taxis. These head rest covers are visible throughout the journey. Besides that, they are highly customizable.
If you have an adorable mascot, consider using it as a headrest cushion instead. This will be more suitable to give away to car owners. Petrol companies and insurance companies should consider it. However, be mindful of the customers. Branding these headrest cushion with low quality embroidery will be a bad idea. Think about the comfort of your customers first. Useless marketing gifts can end up in the trash bin and the company will suffer the loss.
If you are targeting car owners, this backseat organizer is another good marketing gift. This organizer is so useful that it may be kept for long term. Be sure to brand it in a prominent position.
This organizer was branded on the outside. ODM feels that it is not effective to brand your logo behind the product. When you brand it prominently, this will enforce brand recall.
Consider also that car owners may give their friends a lift. When they find this useful product inside the car, they will notice your brand. Thus, you will increase brand awareness.