Yili is a market-leading dairy products manufacturer in China with the broadest product line. It currently offers plenty of on-pack promotions and we took these pictures at Ren Ren Le Supermarket, in Shenzhen, China.
Yili Promotional Gifts
For this range of kids products, Yili is using well known International Licenses to go along with the strong offering of promotional gifts – Winnie the Pooh Pencils, Erasers and a Toy Car are perfect items for children!
Using such a license instantly gives the Milk brand a higher perceived value and this is crucial in a market where there have been scandals relating to poor quality milk powders in the past few years.
Yili Promotional Toy Car
The set of Erasers features the licensed characters – Winnie the Pooh and Friends. This would instantly increase the perceived value of Yili Product. Hence, enticing customers to purchase more and encourage sales! The same applies to the set of 12 pencils which highlights Winnie the Pooh…
Not forgetting the toy cars that are popular among boys. Don’t you think that Yili is trying to strike a balance by offering different promotional items for the boys and girls?
Perhaps, the brand name could be printed on these promotional gifts to enhance brand recall as well as to create brand awareness. What do you think of this promotion?
Check out some other relevant blog posts:
- Promotional Gift for Kids – Free “Cars” Chronometer
- 3D Puzzles as Promo Gifts for Kids by Nabil
- Kool-Aid Bursts Promotion – Multi-purpose Cards for Kids
- McDonalds promos for kids meal in China
- McDonalds Promos for Kids Meal in China
What is your favourite dairy promotion?
