Outofhome Advertising: Digital Billboards & Interactive Displays

As digital technology has advanced, out-of-home (OOH) advertising has changed, moving beyond traditional billboards to incorporate interactive displays and digital billboards that draw crowds to events. Considering the advancements, OOH advertising is a powerful tool for creating an unforgettable event marketing experience since it is an effective way for brands to engage consumers.

What Is Out-of-Home (OOH) Advertising?

OOH advertising is defined as any advertising format placed in public areas that intends to communicate with out-of-home audiences. OOH encompasses traditional billboard advertising, transit advertising, and newer formats emerging as digital out-of-home (DOOH).

OOH, as opposed to indoor advertising, draws in consumers who are constantly on the go, giving firms the chance to successfully convey their key messages. OOH now incorporates capabilities that enable firms to introduce new products or increase sales through promotions like gift-with-purchase campaigns, thanks to developments in digital technology. This establishes a more successful and engaging relationship with their target consumers.

Why Invest In Out-of-Home Advertising For Events?

Spotify's Wrapped campaign uses vibrant city billboards to celebrate user music stats and build year-end excitement.

Out-of-home (OOH) advertising presents a unique approach to engaging and affecting the audience with targeted messaging in the context of event marketing. Outdoor advertising is also a powerful tool for attracting people and enhancing brand awareness in a public space marketing environment.

Who Will Benefit From OOH Campaigns?

Retail and Consumer Goods: Boost foot traffic and sales when new products are introduced or promotions are running.
Entertainment and Events: To generate excitement and boost attendance, advertise concerts, festivals, and other events.
Hospitality and Tourism: Draw in tourists and residents with eye-catching advertisements for lodging, dining options, and attractions.
Technology and Startups: Increase brand awareness and familiarity in metropolitan locations and tech hotspots.
Real Estate: Present prospective purchasers with open houses and new property projects.

What Are The Benefits Of OOH Advertising?

Broad Reach & Targeted Messaging: Through OOH advertising, brands can reach many people in crowded areas, and the campaign can be personalized based on the target audience.
Enhanced Brand Recall: OOH formats, including digital billboards, use frequent, eye-catching displays with strong audience interaction to help customers remember businesses.
Flexibility & Real-Time Updates: Due to the real-time nature of DOOH, brands can update information, which remains relevant and adaptable to the flow of the event. This adaptability improves overall brand promotion by guaranteeing that messaging remains relevant and timely.

Primary Formats Of OOH Advertising

The event marketing needs are now served by a variety of formats from ODM Group including billboard advertising and augmented reality formats. These formats, which may contain components like interactives, increase public awareness and enhance the audience.

Billboards

Digital displays offer a new twist to the conventional static billboards, while billboards remain the most ubiquitous of outdoor advertising. Modern billboards with backlighting and sturdy screen surfaces are visible in a variety of weather conditions, ensuring steady brand exposure.

Digital billboards keep your brand visible in all conditions, blending traditional impact with modern technology.

Transit Advertising

Transit advertising is a great option for companies looking to interact with everyday travelers since it makes use of busy transit spaces like buses, subways, and trains. With its wide audience reach, this kind of community advertising provides campaigns with an emphasis on events with substantial visibility.

Reach daily commuters with transit ads on buses, trains, and subways, ideal for event-focused campaigns.

Retail & Venue Displays

For attracting customer attention in crowded places, retail and venue displays incorporate engagement screens in malls, airports, and event venues. These dynamic displays work particularly well for establishing engaging brand experiences in places with lots of foot activity.

Glenlivet's whiskey is displayed in a sophisticated, illuminated display cabinet that draws attention with its high-end appeal

Engage audiences with dynamic displays in high-traffic venues, creating interactive brand experiences.

Augmented Reality (AR) & Interactive Displays

By including virtual components that encourage audience interaction, augmented reality and interactive displays elevate event advertising to a new level. Customers can interact with branded digital elements on AR-enhanced displays, strengthening their bond with the company through an interactive experience.

AR displays connect audiences with interactive digital elements, offering an immersive experience.

How To Make The Most Of Out-of-Home Advertising At Events

During events, brands must focus on proper positioning and attention-grabbing messages to heighten the impact of OOH. Making use of touch screens, QR codes, and social media features increases exposure and encourages audience engagement, resulting in unique brand experiences.

A 3D billboard at a busy intersection showcases Maybelline’s immersive, attention-grabbing ad.

Customer Preferences: Whether the recipient prefers luxury appreciation tokens or practical tech gifts, knowing their tastes enables you to choose presents that speak to them individually.
Quality: Event giveaways must be of high quality to show your business’s appreciation for relationships. Give top priority to long-lasting, reusable items that show your dedication to quality.
Uniqueness: Uniqueness: Offering memorable, branded products helps in achieving the objective of creating a distinct company image. Personal touches, such as adding certain monograms or custom engraving, make your gifts truly unique.
Your Brand Values: Relevance is when gifts reflect certain brand values of the company; for instance, eco-friendly corporate gifts for an environmentally conscious company. Select promotional products that embody the essence and mission of your business.
Considering Sustainability: Choose environmentally friendly presents like bamboo goods or reusable bags. Sustainable choices bolster your brand’s dedication to ethical business operations and appeal to recipients who care about the environment.

Case Studies Of Successful OOH & Interactive Campaigns At Events

See how firms use OOH advertising to create a lasting impression by reading through these advertising success stories. Every example demonstrates interactive advertising and how attendees are engaged by dynamic messaging.

Case Study 1: Coca-Cola’s ‘Share a Coke’ Personalized Billboard Campaign

Coca-Cola’s ‘Share a Coke’ campaign also used dynamic billboards with names and made people look for a personalized Coke bottle. Cities all across the world, especially busy places like Times Square in New York, adopted this OOH tactic. By giving each exhibit a distinct and customized vibe, the campaign’s interactive and customized approach generated buzz and improved consumer engagement. Coca-Cola saw a rise in sales and brand loyalty as a result, showing how F&B firms can utilize OOH advertising to engage audiences and motivate them to take action.

Coca-Cola's 'Share a Coke' billboards engaged audiences with personalized displays and boosted brand loyalty.

Case Study 2: First Abu Dhabi Bank and Amazon on-Box Advertising

During periods of high shopping demand, First Abu Dhabi Bank (FAB) delivered more than 500,000 branded packages throughout the United Arab Emirates as part of a partnership with Amazon to directly engage customers through on-box advertising. The campaign increased FAB’s visibility and reach with the help of digital advertisements, social media, and out-of-home advertising. The campaign successfully increased target audience engagement and awareness with 25 million impressions and a high scan rate on branded packaging.

First Abu Dhabi Bank’s branded boxes deliver doorstep engagement, bringing FAB’s message directly to UAE households.

Case Study 3: For Your Life’s Work – Notion’s First International Brand Campaign

Notion, a popular collaborative workspace app, launched its first global brand campaign, “For Your Life’s Work,” to build awareness across key international markets. With murals and billboard takeovers in IT hotspots like San Francisco, New York, Tokyo, and London, Notion primarily relied on OOH advertising to reach young professionals and startups. The campaign used real-life stories inspired by Notion’s community, showcasing how people use the app to achieve meaningful goals.

Notion’s advertisements achieved over 1.5 billion impressions with a combination of highway billboards, LED displays, and subway station takeovers, establishing a notable global presence. With over 56,000 online views and thousands of attendees, the campaign’s success was boosted by social media and immersive pop-ups.

Notion’s 'For Your Life’s Work' campaign takes over global cities, inspiring audiences with real-life stories of purpose.

Partner With ODM For Custom Displays & OOH Strategies For Your Business

What sets ODM apart from the competition is the ability to design innovative display concepts that create always positive audience responses and bring more brand recognition. From LED screens to innovative OOH poster ideas and interactive displays, we tailor each element to fit your unique event or marketing goals. Our proficiency in OOH strategies ensures that your advertisements stand out thanks to powerful messaging and eye-catching imagery.

Why Partner With ODM?

Custom Designs: Displays that are specifically made to fit your marketing goals and brand identity.
Advanced Solutions: Having access to cutting-edge technology, such as interactive media and LED screens, to produce captivating experiences.
Creative OOH Concepts: We create eye-catching installations and posters that appeal to your target market.

Ready to elevate your brand? To learn more about how we can provide you with fascinating OOH strategies for your event or business, contact ODM Group today.

FAQS

What is an example of OOH marketing?

A classic billboard along a major highway that uses high-visibility static artwork to draw in commuters and drivers is an example of out-of-home (OOH) marketing.

What is an example of a digital out-of-home ad?

An interactive digital billboard in a city square that changes in real-time to show event details or entice people to interact on social media might serve as a digital out-of-home advertisement.

What are the primary disadvantages of out-of-home advertising?

The aspects of OOH advertising include explicit brand recall, extensive coverage, and overall high prominence in areas of much traffic. Besides, digital solutions allow for real-time engagement.

Innovative Out-of-Home Advertising: Digital Billboards & Interactive Displays For Events