This plush is too irresistible a deal to miss out on! Paul Smith is currently giving away a free bunny plush toy with the purchase of selected Paul Smith fragrances. The plush toy is a cream colored bunny with mismatched ears, it looks incredibly well made and nothing like a free gift. This offer is only available for a limited period of time at “The Fragrance Shop”; so do check it out soon if you are interested.
Being in the fashion industry for over 40 years, Paul Smith has established itself as a fashion trendsetter. It has set itself apart from the rest of the fashion brands for being different, bold and unexpected. Now, Paul Smith is global and can be found in more than 60 countries across the globe.
How can this plush toy boost sales for Paul Smith?
Paul Smith has branded its brand name on to the left foot of the rabbit, this will aid in increasing brand awareness! Those who receive the bunny plush will naturally know that it is from Paul Smith!
This branding onto the plush toy will also aid in brand recall. Whenever one comes across the bunny and sees the branding on the foot, they will be reminded of the Paul Smith name. This increase in brand recall will encourage customers to make repeated purchases from Paul Smith, in hope of more gift with purchase offers in the future. This plush helps to build up brand loyalty, which will in turn help to retain customers and generate more sales in the long run.
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