PG Tips, a major Tea brand in the United Kingdom, make a great example of how to develop a strong brand identity. Their mascot, “Monkey” and comedian Jonny Vegas have gained a strong following amongst their loyal fan base.
Recent promotions include a free goodie bag when purchasing 3 cases of PG Tips as seen below. All of these ‘prizes’ are branded products from PG Tips and this means long term advertising benefits from this Promotion.
multiple gifts with multiple purchases example
This shows how the right marketing, merchandising and choice of mascot can allow a company to give away its own branded products as prizes.
See these other related blogs to Mascots:
& multiple purchase gift promotions:
Promotional Products play a huge part in developing brand recognition.
