PG Tips, a major Tea brand in the United Kingdom, make a great example of how to develop a strong brand identity. Their mascot, “Monkey” and comedian Jonny Vegas have gained a strong following amongst their loyal fan base.
Recent promotions include a free goodie bag when purchasing 3 cases of PG Tips as seen below. All of these ‘prizes’ are branded products from PG Tips and this means long term advertising benefits from this Promotion.
See these other related blogs to Mascots:
& multiple purchase gift promotions: