Combining the effectiveness of a POP counter display and purchase with purchase offer will definitely bump up in-store sales. Take a look at this brilliant example from Wellcome supermarket in Hong Kong. Customers will get a chance to redeem a Doraemon shopping tote bag by purchasing $288 worth of products and additional $30.
Placing the poster in the checkout counter earns the promotion greater visibility and ultimately, sales. It increases the chances of customers making additional purchases or repeat purchase when they come back.
It’s a simple, yet effective promotional scheme that you can use for your own brand campaign too. And here’s our takeaway from this promotions:
Indeed, this marketing scheme is a great way to rake in sales. The use of a plush POS topper also added a touch of playfulness to the POS display. Moreover, unique, colorful shopping bags that can be reused offer a cost-effective branding solution for many brands out there.
Whether you need help creating promotional plush toys, POS counter display / POP counter display, and custom promotional bags, you can count on The ODM Group! Send us an email to learn more about our top-notch designing, sourcing and manufacturing services!
If you are looking for more ideas, do check out some of our favorite blogs here:
This LED POS is ideal for counters and limited space shelves. It is an interesting addition to your shop, reception, and office:
Soda Stream’s POS display looks modern and neat. It also features a LED screen for stronger impact.
Counter displays ideal for cosmetic products.
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