Ferrero Custom Snow Globe – Creative Ideas For Xmas Giveaway

Ferrero Rocher Custom Snow Globe – Creative Christmas Giveaway

For 2024 Christmas campaign, ODM designed and manufactured a custom luxury snow globe that embodies the brand’s signature elegance and festive spirit for one of the biggest chocolate brand – Ferrero Rocher. This exclusive design was developed from concept sketching to final production, with over 100,000 pieces distributed across multiple Asian markets. The project reflects Ferrero Rocher’s commitment to premium gifting and memorable brand experiences, making it an ideal addition to any holiday campaign.

Special Features & Premium Craftsmanship

1. Unique Holiday-Themed Design

This custom-designed snow globe captures the warmth and indulgence of Ferrero Rocher’s brand identity through a stunning winter scene.

A miniature Christmas village nestled in a golden, snow-filled globe, evoking a sense of nostalgia and holiday charm.
A gold-glitter snow effect inside the globe, inspired by Ferrero Rocher’s luxurious golden wrapping.
Hand-painted resin details, including festive trees, houses, and Ferrero Rocher branding elements.

A close-up of the Ferrero Rocher custom snow globe with intricate hand-painted resin details

2. Unique Design Features For Different Markets

One key point to highlight is that ODM customized different snow globe designs to align with the cultural preferences of different regions, specifically creating one for Asia and one for Taiwan.

Asia Version: Features a minimalist, elegant winter scene with a Christmas tree, golden presents, and a Ferrero Rocher chocolate, emphasizing a more festive and luxurious aesthetic suitable for a broader Asian market.
Taiwan Version: Showcases a detailed winter village scene, reflecting Taiwan’s love for cozy, nostalgic holiday settings and a more warm, storytelling-driven design that resonates with local preferences.

This regional adaptation ensures that each market receives a design that feels culturally relevant and emotionally engaging, reinforcing Ferrero Rocher’s premium branding in a meaningful way.

Custom snow globe designs for different markets – Asia and Taiwan versions

3. Chocolate-Inspired Base

A cupcake-shaped base mimicking Ferrero Rocher’s iconic chocolate cup, enhancing brand recognition.
Detailed textured ridges and gold accents, reinforcing the brand’s premium appeal.

The snow globe features a chocolate-inspired base mimicking Ferrero Rocher's iconic chocolate base

4. High-Quality Materials & Finishing

Durable glass dome for a crystal-clear view of the festive scene inside.
Intricately molded resin figures, hand-painted with fine details to elevate the product’s aesthetics.
Gold and pearl-tone color palette, maintaining Ferrero Rocher’s luxurious branding

High-quality materials and finishing of Ferrero Rocher snow globe

5. Custom Packaging for a Luxury Unboxing Experience

Designed with a sleek white and gold Ferrero Rocher box, ensuring protection and premium presentation.
Printed product details and branding on the box, making it a ready-to-gift holiday item.

The sleek white and gold packaging for Ferrero Rocher's custom snow globe

Marketing Ideas With Custom Snow Globes

Exclusive Giveaways – Run festive social media or in-store giveaways where customers can win the limited-edition snow globe by participating in brand activities.
Loyalty Program Rewards – Offer the snow globe as a premium reward for loyal customers who accumulate points or make repeat purchases.
KOL & Influencer Gift Set – Send the snow globe as part of a curated PR package to Key Opinion Leaders (KOLs) and influencers, encouraging them to share unboxing experiences and drive brand awareness.
Gift with Purchase (GWP) – Use the snow globe as a holiday-exclusive gift for customers who purchase a certain amount of Ferrero Rocher products, boosting sales.
Festive Retail Display & Event Giveaways – Feature the snow globes in premium in-store displays and as a limited-time holiday gift for customers attending Ferrero Rocher’s seasonal events.

Ferrero uses custom snow globes as unique item for their GWP during Christmas season

Why Brands Should Elevate Their Campaigns With Custom Snow Globes

Memorable Holiday Keepsake – Unlike traditional giveaways, a snow globe is a collectible item that recipients will keep, display, and cherish, extending brand visibility beyond the campaign.
Enhances Brand Prestige – The craftsmanship and attention to detail position Ferrero Rocher as a brand that values premium experiences and thoughtful gifting.
Emotional Connection & Seasonal Appeal – The festive winter village scene evokes warmth, joy, and nostalgia, creating a strong emotional link between the brand and the holiday season.
Perfect for Large-Scale Promotions – With over 100,000 units produced and distributed across Asia, this product proves its effectiveness for mass-market holiday gifting while maintaining exclusivity.

Custom Your Own Snow Globe For This Year Campaign!

Designed with meticulous attention to detail and high-end materials, these custom snow globes serve as elegant marketing tools for Ferrero Rocher’s holiday campaign. At ODM, we craft bespoke snow globes designed to showcase your brand’s essence and message. Let’s collaborate to create a unique, personalized snow globe and other creative promotional products that captures your brand’s spirit.