Custom Brand Mascot
What : Since the fundamental objective of POS Displays is to stand out and encourage impulse purchases, we wanted to create a custom mascot POS display that was hard to ignore. The Loacker brand has a licensed character persona – named Mestolo. The custom mascot is Mestolo, the brand mascot that Loacker uses to appeal to the younger demographics. Instead of creating a typical cardboard display unit – we incorporated the iconic character to become the POS Display.
Why : The custom mascot POS display creates better familiarity for consumers with the brand mascot and also captivates the attention of consumers. It is also to boost impulse buying by consumers. They are best located near check-out counters to encourage impulse purchases.
Product Specifications : The custom mascot POS Display is 120cm tall. On the top of the head, there is a shelf to hold approximately 32 of Loacker’s Quadratini bags, which size is: 29.4cm x 26.4cm x 18.1cm.
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