The Danish supermarket store, Bilka is running a live show in all the stores in the autumn season. The event is in the Danish autumn holiday from 15 to 20 October in different cities in all the Bilka stores in Denmark.

Postman Per Live Show

Postman Per Live Show

Running an event like this attracts many people to the shop and boost sales for Bilka. However, when the event is over, people may not remember anything about the campaign which is not optimum for brand recall. ODM recommends promotional gifts to complement the event. It does not have to be complicated. If you are printing an instant picture of customers and your mascot, you could give away branded photo frame. Plush keychain of your mascot will also increase brand awareness as well. It is a small gift, but it makes a massive impact.

Looking for more ideas? Check out the following links!