Today we would like to introduce a great marketing idea to you, the unique promo packaging which Heinz company used during their marketing campaign. Previously packaging for the products was only a method to protect the product during transportation, but now packaging is one of the instruments of advertising, for which the buyer’s attention is captured immediately.
Be creative using promo packaging in your marketing campaign
Heinz Company in cooperation with the British design agency Bompas & Parr has developed an unusual and creative promo packaging for their new product line called Heinz Flavoured Beanz. New packaging includes five kinds of special bowls (for each dish has its own), and musical spoons to enhance this spectacular packaging!
There are five five different flavors: garlic and herbs, cheddar cheese, hyperacute chili, barbecue and curry. Each flavor is to use a separate original bowl that will expand and improve not only the taste but also tactile, visual and auditory sensations. The special spoon with an MP3-player in handle starts playing tunes when the spoon is in the mouth. Every dish has its own melody with different sounds. For example, acute kidney beans with chili recommended to eat listening the sounds of Indian music Punjabi Bhangra, and beans with barbecue flavor with a bluesy tunes with characteristic hissing sounds of the roasting meat. The shape of each bowl is also determined by taste of the product. For example, a bowl of beans with cheese cheddar is made in the form of a round cheese boxes.
These five boxes with a creative promotional packaging from series of Heinz Beanz Flavour Experiences are limited edition products and they can only be bought in the London store, Fortnum & Mason. It is this the oldest grocery store in London that started selling the first Heinz beans back in 1901.
The importance of product packaging in the modern world is undeniable. First of all, the packaging design aids in building brand identity, especially since this packing represents the product so well. Packaging design also enables the consumer to select the desired item from a number of similar products.