Promo packaging for attracting new customers

Today we would like to introduce a great marketing idea to you, the unique promo packaging which Heinz company used during their marketing campaign. Previously packaging for the products was only a method to protect the product during transportation, but now packaging is one of the instruments of advertising, for which the buyer’s attention is captured immediately.

Unlock Creativity, Utilise Campaign Packaging in Your Marketing Strategy

Heinz Company in cooperation with the British design agency Bompas & Parr has developed an unusual and creative marketing packaging for their new product line called Heinz Flavoured Beanz. New packaging includes five kinds of special bowls (for each dish has its own), and musical spoons to enhance this spectacular packaging!

There are five different flavors: garlic and herbs, cheddar cheese, hyperacute chili, barbecue and curry. Each flavor is to use a separate original bowl that will expand and improve not only the taste but also tactile, visual and auditory sensations. The special spoon with an MP3-player in handle starts playing tunes when the spoon is in the mouth. Every dish has its own melody with different sounds. For example, acute kidney beans with chili recommended to eat listening the sounds of Indian music Punjabi Bhangra, and beans with barbecue flavor with a bluesy tunes with characteristic hissing sounds of the roasting meat. The shape of each bowl reflects the taste of the product, such as beans with cheddar cheese. For instance, we use round cheese boxes.

Limited edition products from the Heinz Beanz Flavour Experiences series feature five creatively promotional packaged boxes. They are exclusively available at Fortnum & Mason in London.

It is this the oldest grocery store in London that started selling the first Heinz beans back in 1901.

The importance of product packaging in the modern world is undeniable. First of all, the packaging design aids in building brand identity, especially since this packing represents the product so well. Packaging design also enables the consumer to select the desired item from a number of similar products.

 

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Real’s new promo offers a free Funky Bean for purchases over €15, adding fun to shopping. With 30 designs available, it’s unique and budget-friendly, enhancing the campaign’s appeal.

Eye-catching branded packaging influences buyer decisions and boosts sales, vital for business expansion and attracting new customers. Creative packaging enhances product appeal, increasing sales and revenue significantly.

Promo gift packaging enhances product appeal, vital in on-pack promotions, boosting perceived value for customers. Innovative designs, such as Panasonic’s musical note-shaped earphones and Evian’s mountain-shaped bottle, increase attractiveness and brand recognition. Similarly, creative packaging like YKM’s paper bags and Puma’s Little Clever Bag offers practicality and appeals to customers.

Customers receive a free promo bag with a 6-pack of Haizhu beer from Jusco in Zhuhai. While the bag is practical, omitting the Haizhu beer logo misses a marketing opportunity.

Frequently Asked Questions

What are the benefits of using promo packaging?

Advertising packaging can help businesses stand out from competitors, increase brand visibility, and create a memorable experience for customers.

What types of products can be packaged using promotional packaging?

Virtually any product can be packaged using marketing packaging, including consumer goods, promotional items, gift sets, and event giveaways.

How can campaign packaging be customised?

Branded packaging can be customised through various methods such as printing, embossing, debossing, foil stamping, and adding embellishments like ribbons or stickers.