National days are great times for citizens to show their love for their country and celebrate it’s founding through attending celebrations or displaying their national flags. For Australia day, dairy brand Moove conducted this gift with purchase campaign – simply buy a 600ml carton and get a free Aussie car flag.
As a promotional tool, the high visibility of the car flag allows citizens to publicly display their love for their country when commuting via cars to their next destination. This attracts the attention of pedestrians and other drivers, promoting an overall atmosphere of national pride.
By offering the car flag, Moove also symbolically announces their Australian roots as they can be seen celebrating with their fellow countrymen. This symbolism helps drive local Australian sales even further for the period and helps their brand positioning greatly as it gives Aussies an easy option to display their patriotism by simply buying Moove.
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