Jim Beam are well known around the world for their bourbon whisky. Lately in Singapore, we spotted them offering their Citrus Highball beverage in a promotional cart. Here’s how this idea makes a fantastic marketing strategy for introducing a product to potential customers.
The brand rolled out the Citrus Highball cart outside of bars and restaurants during the night time. This refreshing cocktail, a blend of citrus fruit juice and Jim Beam’s White Label, went hand in hand with the summery designed POS display cart. Furthermore, the branding is very clear, with the Citrus Highball logo appearing across the yellow roof and white side of the cart.
We believe that this Jim Beam marketing idea is very effective. Potential customers can be found in public spaces, so why not bring the product to them? If you are looking for your own customized product for your next marketing campaign, let us know.
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