Promotional Incentives: Are They Worth a Shot?

As part of Strongbow’s marketing effort in Vietnam, they are offering cool promotional incentives which can be won through lucky draw. The prizes include a branded tote bag, a promotional canvas bag, and a branded drinking glass. This is a smart marketing strategy since contest rewards give people more reasons to choose Strongbow over other brands.

We spotted this promotion at a supermarket in Vietnam being advertised through their show card and custom shelf talkers.

Here is how customers can obtain the prizes. Purchase 12 cans of Strongbow Apple Cider and enter the contest for a chance to win any of the products shown in their posters. We like this strategy because it creates an in-store buzz so even non-customers are being encouraged to try out their products. Below we explain why it is an interesting and effective strategy.

How Promotional Incentives Benefited Strongbow

1. Contest Gifts Boosts Brand Engagement

Offering contest giveaways is a great way to increase engagement. People are more inclined to support a brand that offers something extra be it in the form of free gifts or through contests. With the goal of wining the branded merchandise, many customers will continue to buy the beverage until the draw date. Thus, the brand name stays on top of their mind.

2. There is Always a Demand for Branded Tote Bags

This tote bag promotes the use of reusable shopping totes instead of single-use plastic bags for shopping. Not only can you use them to haul your groceries, but they can also be used for a casual day out, shopping, school and work.

We have seen so many companies use promotional canvas tote bags to advertise their products. This is because bags are so versatile and they come in a wide variety of designs and styles. Furthermore, they easily become a part of a person’s every day life.

3. Travel Bags are Walking Advertisements

Strongbow’s branded travel bag make a bold statement! it come sin khaki color and features their brand on one side. It is perfect for travels, gym and sports. Travel bags increase your brand exposure at no additional costs. Because the travel bags carry the brand name “Strongbow,” they augment local and international brand exposure.

4. Branded Drinking Glasses Are Effective in Conveying Your Brand Message

We certainly love Strongbow’s promotional cider glass! The brand name is printed across the glass, which really stands out when filled with cider. We have posted an article about that particular product before so do not forget to check the blog out:

Drinking glasses are one of the most common ways to promote your business at bars and parties. When customers are in a relaxed state, they are more receptive to new ideas and people are more open to trying your products. Therefore, by branding your drinking glasses, you are effectively putting your brand out there. As a contest gift, drinking glasses are practical and easy to execute.

Aside from the promotional incentives being offered, we also noticed Strongbow’s use of promotional posters and shelf talkers.

Their show card sits atop a pile of boxes of Strongbow and even though the display is not the most appealing, the poster added a bit of life to the set up.

Applicable for seasonal promotions or for competitions, shelf talkers can be easily changed when needed. The above example by Strongbow is attached on a sign holder. This means installing and changing them is a breeze.

Other Remarkable Promotions by Strongbow

Check out Strongbow’s huge custom shop display! We love the combination of wood and faux grass as they lend an authentic and fresh vibe.

POS displays serve as the first point of contact with your brand. Appearance is everything when it comes to merchandise displays and Stringbow got it right!

Here’s how Strongbow utilised their branded drinking glasses to promote their famous dry cider.

In Need of Promotional Product Ideas?

Do you need new promotional product ideas? Here at ODM, we can help you design and source custom promotional merchandise and marketing gifts that suit your branding needs. We have years of experience in the promotional product industry so you can rely on our team to deliver top-notch sourcing and design services. So get in touch with ODM today!

For more promotional incentives ideas, do check the following blogs below:

Here’s how Heineken made St. Patrick’s Day celebration a memorable one. They offered lots of St. Patrick’s-themed beer items to reinforce their marketing message.

Check out Heineken’s previous redemption contest promotion with UEFA. The brands offered exciting prizes that football fans will surely love.

Here’s an idea on how to make the most out of your bottle collars or bottle neckers to promote your brand. In this blog, we shared how Brothers Ciders maximized the marketing potential of their bottle neckers.

Belvoir is encouraging customers to take a “Sip & Dip” through their bottle neck marketing strategy. Learn more about their promotion here: