Here is a promotion that should please little girls! Disney has designed a gift pack around the Princess theme. I spotted this promotion in French supermarket Carrefour. The main product is a child’s perfume but the pack also includes three in pack gifts :

  • A crown
  • Two Hair Clips
  • A hair comb

Promotional Princess Pack by Disney

Disney is using three of its famous licensed characters to promote the perfume : Sleeping Beauty, Cinderella and Beauty from Beauty and the Beast. What’s more the whole pack has been made with bright pink colors to attract little girls’ attention in supermarkets.

Licensed characters form a great marketing tool to promote ones brand. What with the recent licensing trade show in HK, there are dozens of new and original characters to discover via ODM :