The British confectionery company Cadbury, which recently became part of Kraft Foods, has always been a strong user of promotional gifts. This is an important way to please customers and build brand loyalty.
Currently in Shanghai branches of Carrefour shops, Cadbury is giving away a nice gift with purchase.
For the purchase of one mixed chocolate box at 23,70 RMB (US$3) a branded and colored mug is offered. This promotional product appeals to both children and adults.
A mug is packaged with a sturdy blister system with shrink wrap. It can be used for drinking hot beverages – the group also sells coffee, tea & hot chocolate. (Another option is to use Thermochromic ink for colour changing promos).
Mugs can come in different sizes/shapes/colors so can easily be adapted to promote different brands… Do not hesitate to ask our buying office in China to design / source / customise any promotional item. Speaking of Chocolates, now is also the time to plan for Easter promotions.
