The saying “Don’t judge the book by its cover” is inapplicable to all, especially not on product packaging. The packaging tells a story behind the product. So, if you’re in the beauty product business, your packaging should tell something about the product inside. Are you looking for simple yet sophisticated skincare packaging ideas? Then, you’re in for a treat!
Choosing the right material for skincare packaging is extremely important. Generally, not just in beauty products, packaging plays a big role in overall marketing. So, here are the top five reasons why custom packaging design is important for skincare products.
One of the purposes of packaging is to protect the item inside it from direct sunlight, droplets of water, or from anything that can damage the product.
So many things happen during the shipping of products. One of the reasons to have solid packaging is to make sure that items will safely land on our shelves and eventually in the hands of your customers.
So, what will set your products apart? How will your customers identify your brand? Packaging sets your brand apart from your competitors. Designs that resonate with your target market can bring your brand closer to them.
Do you think Coca-Cola’s red packaging is chosen accidentally? Definitely not. There is a psychology of colors. Each color tells something about the product itself. For skincare products colors pink, green, blue, black, and, yellow are most likely being used. So, what are your choice of color?
Customers are not only after the products inside. Their purchasing decision is also being influenced by what other purpose the packaging might have. Can they use them as containers or storage boxes after the products have been consumed?
The packaging for Seoul Beauty Skin’s skincare products is decked in pink and green. In the beauty industry, pink is taken to be a feminine color. Since the market is mostly women, they used it to catch their attention. On the other hand, in skincare products, the color green means “natural” and “healthy.”
This brand made sure to set its products apart from its competitors. There are lots of brands offering the same skincare routine kit, which includes a bar of soap, a toner, a serum, a day cream, and a night cream. But among other brands, their skincare packaging looks more durable and well-thought-out. The durability of your packaging also translates to quality and shoppers are not impressed with lousy and easily broken packaging.
With the durability of the packaging, rest assured that the products inside are protected. Buyers will also find it easy to carry after purchasing.
Simplicity is beauty. Seoul Beauty Skin’s packaging doesn’t have too much text and graphics. So, they were able to convey the message of their skincare product. It can lighten and brighten the skin, easy to use, and through the packaging, they were able to show customers that they used natural ingredients.
We understand that you have different needs for your skincare products. So, here are more skincare packaging ideas that will boost your marketing.
Truly, business owners should take time working on skincare packaging ideas for their well-developed beauty products. If you are confident with what your beauty products can do to your customers’ skin, then make sure to convey that in your packaging. Remember, it is the packaging that they see first. Make it worth the shoppers’ attention and time. Ensure that your packaging design is attractive enough to make them stop, check, and purchase your products.
Do you already have an idea but do not know how to make it happen? ODM is an expert when it comes to packaging designs. We can help you brainstorm high-quality designs to make your product pop on the shelves. Message us today!
Aluminum is safe to store cosmetics solutions. In addition, they have a design and aesthetic appeal as the metallic appearance of the packaging gives it a very premium and classy feel.
Attention to all brand managers who need to cook up creative merchandise ideas that cater to men.
Looking for out-of-the-box custom tea packaging ideas?
Customized Tin Packaging for chocolates? Here’s a fun and colorful ideas from global brands:
Why is packaging so important? Here are the best custom perfume packaging ideas you’ll surely love.
Tucked away in the vibrant streets and towering buildings of Hong Kong, a unique retail… Read More
Businesses are constantly looking for unique and high-quality products to set themselves apart. Yet, navigating… Read More
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More