With the World Cup in full swing, it’s the perfect time to boost your sports promotions with innovative and eye-catching products. Millions of soccer fans are gathering at home and in bars, and during these exciting matches, what could be more original than serving snacks in customized snack trays?

Snack Trays That Score: Boosting Brand Visibility with Custom Designs

The Customized Snack Tray: A Game-Changer for Sports Promotions

Customized snack trays are an exciting way to engage fans and promote your brand during major sporting events. Imagine presenting chips, dips, and other treats in trays shaped like a stadium, a football, or even a baseball. Here’s how these unique promotional items can make your brand stand out in the competitive sports industry:

1. Fully Customizable Design

One of the main advantages of customized snack trays is their flexibility. You can choose shapes and color schemes that align with your brand or specific sports teams such as football, baseball, or stadium shape. This customization allows your promotional item to resonate with a wide audience of sports fans.

Snack trays are customed as stadium-shape

Snack trays are customed as stadium shape

2. High-Quality Materials for Longevity

Crafted from durable, high-quality plastic, customized snack trays are designed for multiple uses, making them an eco-friendly option for promotions. Their long lifecycle means that fans can enjoy using them for countless game nights, continually showcasing your brand in the process.

3. Maximize Brand Visibility

The ample space on these snack trays provides an ideal canvas for your company logo or custom message related to your brand. This promotes brand recognition and creates a memorable association between your brand and the enjoyment of the game. When fans see your logo while sharing snacks with friends, you become part of their game day tradition.

Custom snack tray with brand logo

Custom snack tray with brand logo 

4. Strategic Promotional Opportunities

Offering customized snack trays as giveaways in supermarkets alongside beverages or snacks is a smart way to increase brand exposure. By connecting your promotional item with food and drinks, you tap into a natural association that enhances consumer engagement. With the World Cup attracting massive viewership, this is the perfect opportunity to leverage the excitement and capture attention.

Custom Snack Tray Design Options

Beyond traditional snack trays, there are various other customized shapes that can be designed for different sports themes:

  • Football-Shaped Trays: Perfect for tailgating parties and game-day gatherings like World Cup, Premier League, Champions League, these trays can hold everything from popcorn to nachos.
  • Baseball-Inspired Trays: Ideal for baseball season like  WWBA World Championships,  Major League Baseball,…., these trays can serve classic ballpark snacks like peanuts and cracker jacks.
  • Basketball Court Trays: Great for basketball-themed events such NBA, FIBA,…, these trays can feature court designs to serve your favorite game-day munchies.

Football-shaped trays are perfect for tailgating parties and game-day gatherings like World Cup, Premier League,...

Football-Shaped Trays are perfect for tailgating parties and game-day gatherings like World Cup, Premier League,…

How to Stand Out in the Sports Industry With Custom Snack Trays

In an era where brands compete to capitalize on major sporting events like the World Cup and Olympic Games, offering unique promotional items like customized snack trays can help your brand gain a competitive edge. Here are a few tips to maximize your impact:

1. Engage Your Audience

Leverage social media platforms to launch vibrant campaigns showcasing your customized snack trays. Create a dedicated hashtag, such as #SnackTrayChallenge, and encourage fans to post photos of their game day setups featuring your products. Consider running a contest where participants can win exclusive prizes for the most creative setups. This fosters a sense of community and interaction while amplifying your brand’s visibility across various social channels.

Customized snack trays are a fantastic way to enhance engagement with your customers

Customized snack trays are a fantastic way to enhance engagement with your customers

2. Collaborate with Local Sports Teams

Forge partnerships with local sports teams or leagues to distribute your customized snack trays at their games. You could sponsor a family night where every ticket holder receives a branded snack tray filled with game-day snacks. Additionally, consider setting up a booth at local events where fans can take photos with your trays, creating memorable experiences that directly connect your brand with passionate sports enthusiasts.

Forge partnerships with local sports teams or leagues to distribute your customized snack trays at their games

Forge partnerships with local sports teams or leagues to distribute your customized snack trays at their games

3. Create Themed Promotions

 A gift-with-purchase scheme will help incentivize purchases

Design promotions that align with major sporting events, such as the Super Bowl or the FIFA World Cup. Offer limited-time bundles that include your custom snack trays along with popular snacks or beverages. Consider implementing:

–  A gift-with-purchase scheme, where customers receive a free custom snack tray with the purchase of specific products. This not only incentivizes purchases but also drives traffic to your products.

– On-pack promotions, where consumers can find special codes or QR codes on snack packages that can be redeemed for a custom snack tray. This encourages customers to engage with your brand while boosting sales for your partnered products. Create excitement by featuring a countdown to the event or exclusive designs for the trays tied to specific games, making consumers feel part of something special.

How ODM help you with the most innovative snack tray for your campaigns

Customized snack trays are a fantastic way to enhance your brand’s visibility and engagement during major sports events. With their unique designs, durability, and potential for customization, these promotional items can help you stand out in the crowded sports industry.

Whether you need eye-catching snack trays designed for a specific event, themed promotions for sports seasons, or branded giveaways that engage consumers, The ODM Group works closely with businesses to develop tailor-made solutions. Our team will collaborate with you to design snack trays that reflect your brand’s identity while appealing to your target market.

FAQs Custom Snack Trays

What materials are used for custom snack trays?

Custom snack trays are typically made from high-quality, durable plastics or eco-friendly materials. We ensure that all materials used are food-safe and suitable for repeated use.

What is the minimum order quantity for custom snack trays?

Minimum order quantities can vary based on the design and materials chosen. Please contact us for specific details regarding your order requirements.

Yes, we can provide samples upon request. This allows you to evaluate the quality and design of the snack trays before committing to a larger order.

Can I use my own design or artwork for the trays?

We encourage you to bring your ideas to life. Our design team will work with you to incorporate your artwork and branding into the snack tray design.