Ted Baker have taken an interesting approach to their festive marketing campaign. They have used a creative visual display idea in the form of the Abominable Showman character. The character has been displayed in the front window of their Portsmouth store in England. Alongside this unique marketing campaign, they have utilized customer interaction. Customers can engage with the brand online by creating their own Abominable Showman. They also get to choose a song to go with their created character. This is a interesting technique to engage customers visually and audibly.
Ted Baker is an English luxury clothing company. Operative both online and having a high street presence, they must be innovative with their marketing campaigns. The Abominable Showman visual display idea is unusual and grabs customers attention. See the image above, the character is eye-catching and unique. This draws attention to your brand. It also creates a lasting impression as people will continue to talk about what they have seen. This is a strong form of long lasting brand awareness.
Feel free to contact the ODM Group to learn more promotional products. We have years of experience with sourcing promotional products for companies all over the world. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related blogs you can look at for more inspiration:
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
End cap displays are strategic marketing fixtures essential for retail environments, positioned at the end… Read More