Custom branded lanyards are the unsung heroes of promotional marketing, but not everyone know what is a lanyard used for. These versatile accessories not only serve a practical purpose but also pack a powerful punch when it comes to boosting brand visibility.
Lanyards: Enhance Organization and Accessibility in Any Setting
Worn around the neck, lanyards ensure that your logo is always in sight, whether at a conference, trade show, or in the office.
But their benefits go beyond just looking good – lanyards are also incredibly useful, capable of holding everything from ID badges to keys and USB drives.
When it comes to cost-effective marketing that delivers real results, custom branded lanyards are hard to beat.
What Is a Lanyard?
A lanyard is a loop of fabric or cord that is worn around the neck, often featuring a clip or attachment at the end. This design allows users to secure and display items such as identification cards, keys, and other small accessories conveniently.
The average lanyard measures about 45 cm in length and 1.5 cm in width, although sizes can vary.
Many lanyards also incorporate safety features, such as breakaway clips, which enhance user safety by preventing choking hazards if the lanyard gets caught on something.
What Is a Lanyard Used For?
A lanyard is a versatile accessory that serves multiple practical purposes across various settings.
Primarily, lanyards are used to hold identification cards, making them essential in workplaces, schools, and events where quick identification is crucial. By displaying ID badges prominently, lanyards enhance security and help others easily recognize authorized personnel.
In addition to holding IDs, lanyards are commonly used at conferences and events to carry attendee badges. This not only streamlines the check-in process but also facilitates networking by displaying names and affiliations, making it easier for people to connect.
Beyond identification, lanyards are handy for keeping small items close at hand, such as keys, USB drives, or hand sanitizers. Many individuals attach these essentials to their lanyards for easy access, reducing the chances of misplacing them.
Moreover, lanyards can serve as promotional tools for businesses, showcasing logos and branding at events or as giveaways.
The Handy Helpers You Didn’t Know You Needed
Lanyards are those little looped cords you see people wearing around their necks, often with a badge or key attached. You might think they’re just a fashion statement, but these unassuming accessories are actually super useful in all kinds of situations. Let’s dive into some of the ways lanyards make life easier.
Keeping Your ID Visible
One of the most common uses for lanyards is holding your ID card. If you work in an office or go to school, you’ve probably been issued a lanyard to display your employee or student ID. It’s a quick way for people to recognize you as someone who belongs there. Plus, the company logo on the lanyard is a subtle form of branding.
Lanyards are also great for visitor badges. In places with tight security, like government buildings or corporate headquarters, lanyards help staff easily spot who has temporary access and who doesn’t.
Staying Organized at Events
Lanyards are a must-have at conferences, concerts, and other big events. They hold your attendee badge, making it easy to check in and get where you need to go. But they also serve another important purpose – breaking the ice.
At business events, lanyards with your name and company on them act as a conversation starter. It’s a lot less awkward to introduce yourself when the other person can already see who you are and what you do. Lanyards also help event organizers control access by using different colors for different ticket levels.
Keeping Essentials Handy
Lanyards are perfect for attaching your keys so you never lose them. If you’re always misplacing your keys or need to grab them quickly, a lanyard is a game-changer. You can also use them to hold other small items like USB drives, pens, or hand sanitizer. That way, you always have the essentials within reach.
Promoting Your Brand or Cause
Businesses and non-profits alike use lanyards as a cheap and effective marketing tool. Custom lanyards with your logo are a great giveaway at trade shows, conferences, and community events. They get your brand in front of a lot of people and keep you top-of-mind.
Non-profits often sell or hand out lanyards to raise awareness and funds for their cause. They’re an easy way for supporters to show their commitment and help spread the word.
Staying Safe in Emergencies
In some cases, lanyards can even be a lifesaver. People with serious medical conditions sometimes wear lanyards with their info on it, like allergies or emergency contacts. First responders also use lanyards to hold their ID and other essential gear, so they can be easily identified in a crisis.
Creative Uses for Lanyards
Lanyards aren’t just for holding ID badges or keys, people have designed them in some really creative ways. Here are a few fun and practical uses you might not have thought of:
Hand Sanitizer Holder
With everyone becoming more conscious about hygiene, many people have started attaching small bottles of hand sanitizer to their lanyards. This makes it super easy to keep sanitizer close at hand, so you can quickly clean your hands whenever you need to.
Mask Holder
During the COVID-19 pandemic, lanyards found a new role as mask holders. By attaching masks to their lanyards, people could keep their masks handy without worrying about losing them. It was a simple solution that made life a little easier during a challenging time.
Fashion Accessory
Lanyards can also be a fun way to express your style! Many people customize their lanyards with beads, charms, or unique designs. This turns a practical item into a fashion statement, letting you show off your personality while keeping your essentials close
A Lanyard for Every Need
Lanyards come in all shapes, sizes, and styles to suit different preferences and purposes. Whether you need something simple and practical or a little more customized, there’s a lanyard out there for you. Let’s take a closer look at the main types:
Plain Lanyards
Plain Lanyards: Essential for Keeping ID Cards and Badges Visible
These are the basic, no-frills lanyards. They don’t have any logos, text, or special designs – just a simple cord or strap. Plain lanyards are great for general use, like holding keys or ID badges. They’re also very affordable, making them a budget-friendly option.
Pre-Printed Lanyards
These lanyards come with specific text or designs already on them. Common examples include “Visitor”, “Staff”, or “Media”. These are super handy for quickly identifying people in a crowd. For instance, if you’re attending an event, a “Visitor” lanyard tells everyone at a glance that you’re not an employee or regular attendee.
Custom Lanyards
Custom Lanyards: Tailor-Made for Unique Branding and Secure Access
For a more personalized look, you can order custom lanyards. These are lanyards that feature your own logo, text, or design. Businesses often use custom lanyards as a branding tool, putting their company name and logo on them. But you can customize a lanyard with anything you want, from a sports team logo to a funny slogan.
Breakaway Lanyards
Breakaway Lanyards: Safety-First Design for Quick Release in Emergencies
Safety is the top priority with breakaway lanyards. They have a special clasp or clip that detaches if the lanyard gets pulled or caught on something. This prevents the wearer from being choked or injured. Breakaway lanyards are ideal for situations where safety is a concern, like in schools or at crowded events.
Choosing the Right Lanyard
With so many options, how do you pick the perfect lanyard? It depends on your needs and preferences:
- If you want something simple and affordable, go for a plain lanyard.
- Need to identify visitors or staff? Pre-printed lanyards are the way to go.
- Branding is important? Custom lanyards make a great impression.
- Safety is your top priority? Breakaway lanyards offer peace of mind.
No matter which type you choose, lanyards are a handy accessory that make life a little more organized and convenient. So pick your favorite style and get lanyard-ing!
Custom Branded Lanyards with The ODM Group
When it comes to promoting your brand, custom branded lanyards are a fantastic choice. They serve a practical purpose while acting as a powerful marketing tool to enhance your visibility. At The ODM Group, we specialize in creating high-quality custom lanyards tailored to your specific needs.
Custom lanyards are versatile and can be used in various settings, from conferences to everyday office environments. They provide excellent visibility, as they are worn around the neck, ensuring your logo is always in sight.
At The ODM Group, we offer a variety of customization options, including different materials, colors, and printing methods.
Let’s make your brand stand out with custom lanyards that leave a lasting impression!
