Here we have a superb example of a promotional giveaway by a formidable team of giants Coca Cola and Polaroid.
They opt to use Polaroids latest venture, a HD all-action camera, as a means to stimulate spending and incentivise an impulse purchases. Ten consumers are set to be gifted this promotional giveaway worth a whooping $240, and this is cleverly integrated in the POS display shown above.
Promotional Giveaway- Why would I want to giveaway something?
- Increase product awareness. You can be sure that the marketing team at Polaroid were looking for ways to get a significant promotional push and this is a great way to do so. This particular promotional giveaway campaign was distributed in 7 elevens all around the world, therefore it was a great method in getting the product seen by significant numbers of people. Brand recognition is essential for all, as such this can is an extremely effective method in getting the brand name out there.
- Inspire conversation. If offering a product of high quality and standard then you can ensure that your brand is creating the right kind of conversation. This product will for sure be beneficial for both organisations involved due to the calibre of product on offer. Due to the nature of the product, it is made to be used outside and in and around public areas. This will be a very effective way to not only get the product out there but to spread news of the promotion via word-of-mouth.
- Give back! This is a great approach in fulfilling your customer and potential customers expectations whilst offering a product that holds use and quality.
We have significant experience in product design, product sourcing and product manufacturing. At ODM we can help you utilise your marketing budget. Contact us to find out how we can help. If your interested in gift with purchase, or a POS display we have comprehensive portals dedicated to this on our website.
Here are a few other promo gift utilisation examples:
Samui Bicycle Tours Promotional Merchandise
Timeless promotional product – Promotional mugs
