Here is an excellent example of a child-centered promotional packaging campaign with Chinese yogurt giants Junlebao in conjunction with children’s favorite Winnie the Pooh.

Promotional Packaging: Junlebao with Winnie the Pooh

Promotional Packaging: Junlebao with Winnie the Pooh

The children’s pester power cannot be under-estimated. It is one of the reasons why brands heavily target the younger generation – to generate a boost in sales or adapt their brand image.

Why We Like This Promotional Packaging

  • Viewable. Many items on the shelves miss on a great opportunity to show off the product on offer. In this case, Junlebao make sure to include a viewing sector, so that their neatly branded product can be seen and viewed by a potential consumer.
  • Design. The design of the overall packaging is a great one. The use of bold and vibrant colors will be sure to attract the shopper while ensuring to stick with brand themes for both parties involved.
Promotional Packaging: Junlebao with Winnie the Pooh

Promotional Packaging: Junlebao with Winnie the Pooh

  • Practicality. Customized packaging is a great thing, though in some cases can be over-utilized to the point of it using its practicality. It is a bright example for sticking with the well-used box shape while adding a little of design flair.

Promotional packaging plays a significant role in the success of a product. Whether it be to stimulate sales, increase brand awareness or support brand reputation- it’s a component not to be under-estimated when producing any merchandise.

We have significant experience in promotional packaging, product sourcing, and product manufacturing. At ODM, we can help you utilize your 2016 marketing budget. Contact us to find out how we can help. If you are interested in a gift with purchase or a POS display, we have comprehensive portals dedicated to this on our website.

Here are a few other well-executed promotional packaging examples:

Samui Bicycle Tours Promotional Merchandise

Timeless promotional product – Promotional mugs

Drinks Promo Galore: Paddy and Jameson

Sports Merchandise – Awesome Arsenal Backpacks