Augmented Reality has been making huge waves in the tech industry. AR product ideas are penetrating the big brands and make physical products take on a whole new dimension. The fact that smartphones easily provide basic AR tech brands should certainly jump on this bandwagon. The biggest question is: how can brands use this kind of technology?
Augmented Reality – AR Product Ideas Brainstorming
Even the most simple product can be used for an AR Marketing Campaign. We are highlighting this marketing campaign around a pizza box to illustrate the point and get our clients thinking of the endless possibilities out there..
Why should brands utilise Augmented Reality?
Though the technology is still in its early stage, it’s safe to say that this tech will disrupt the standards of marketing.
- Accessible – Since even our personal smartphones can handle such technology, I can say that this is pretty accessible. When a good number of people try this technology, this creates an effortless brand promotion.
- Trendy – AR product ideas are considered to be futuristic. It’s fairly new and everyone wants to get a piece of the pie. Now, imagine if your brand uses this tech, crowds of onlookers will get curious. Hence, this may attract new customers.
- Customisable – Augmented Reality is for every brand. For as long as you have a good set of creative team, then you’re fine. You can easily customise the colour, design, purpose, etc. Basically, the only limit is on this unique promotional product is your imagination.
Sample AR campaign
Luckily, we have a sample augmented reality product concept for you to look at. This campaign is from a pizza place. The concept is pretty simple. Customer installs a mobile application. Then, orders a double pizza online. Once the pizza is delivered, customers point their cameras on top of the pizza box. This launches the game immediately. It’s a simple zombie point and shoot game that anyone may enjoy whilst having a pizza.
Customers view the game from different angles for a more immersive experience. They could also log in to view their rankings online. Playing the game often means higher chances of getting prizes. Upon reaching a certain number of kills, you may redeem a voucher for an online order to unlock the second level of the game.
The campaign attracts a lot of customers to the pizza place. In fact, the application itself was downloaded for about 27,000 times on both iOs and Android. Plus, this game also reaches to more customers through various social media sites. It reached 429,618 users. And, this game was also featured on more than 50 blogs. This proves that augmented reality is a total game changer!
Augmented reality adds a playful and fun element to a product. It spikes a sense of excitement to customers. Excitement is perfect for marketing. After all, marketing is all about getting your brands noticed by the consumers.
Now, that you are familiar with augmented reality, you’ll need the best creative team for this job. Good thing ODM has a team of augmented reality experts who are really great in this field. So, contact us now to get more information and see how we can help you.
Explore more promotional concepts from big brands
Nestle uses one of the most widely used marketing tool: free standing POS Display
This kind of gift with purchase campaign attracts a lot of customers. Thus, a sudden boost in sales may be seen.
A good packaging means a quality product. This is very beneficial to all brands.
AR Vs. VR
A lot of people associate augmented reality with virtual reality. Yes, they’re partly related, but not quite. As per Wikipedia, virtual reality is a computer-generated scenario that simulates a realistic experience. The immersive environment can be similar to the real world. They create a lifelike experience grounded in reality or sci-fi. It’s basically a closed simulation. While on the other hand, augmented reality is a live direct or indirect view of a physical, real-world environment. The elements are “augmented” by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Simply AR is an open simulation that is more immersive and interacts with our real world.