Summer means loads of fun Beach Promos & Marketing Campaigns! At this period of time, sales for personal care products soar sky high – especially sun cream products & after sun lotions. There is a very wide range and it is big business.
Competition between brands is intense as each brand aims to increase market share. Offering gift with purchase promotional products, suitable for outdoor activities, can make all the difference.
What to Offer for Beach Promo?
There are a wide range of variety of beach promo marketing gifts to choose from. When brainstorming for beach promos keep in mind the target market – then find a way to make the budget work.
Don’t spend money for the sake of not being the only brand without promotion. Be different and make your brand stand out! Offer high perceived value products. Make sure that others see your brand and visibility is maximised. Check out 9 examples here, some of which are by reputable brands!
1. Sun Shades
Shades is a unisex product. This is great if your target is not gender-specific. A great protective gear for the eyes, this is a product that will definitely entice your customers. With a wide variety of designs available, you can also handpick a stylish design that your customers will love.
2. Beach Towel with Logo
Another universal summer promo product you can offer is beach towel.
Beach towel is very practical for everyone, despite their genders or age group. You can never have too many towels to bring to the beach! On top of drying their bodies, your customers will appreciate spare towels that they can use to lie down on the sand. To make your beach towel attractive, you can customize the print with your brand logo and colours. This will draw much attention it, especially at a crowded beach.
3. Beach Bag
A trip to the beach requires a ton of logistics. From towels to clothes to umbrellas and food, it’s near impossible to fit everything into an everyday bag. Furthermore, your customers would not want risk dirtying their nice, fancy bags at the beach. This beach marketing bag enables users to carry a lot of things inside including clothes, towel, food or beach games. Your customers will also love not having to worry about getting the bag dirty, because that’s what it is made for!
5. Promo Set – Beach Fun Kit
Talking about beach games, what about offering some beach equipment? Make your customer’s vacation fun and memorable with different products! Check out the Nivea Promotion in Russia.
The Beach Fun Kit includes frisbees, summer hats, beach towel, beach ball, flip-flops and also a ping pong set. To get this beach promo products, customers simple had to purchase any 2 products from the Nivea Sun product line.
Nivea had also branded every single beach promo product with its logo. This is a great way to enforce brand recall and to spread brand awareness. By offering this promotional product, Nivea became part of their customer’s fun vacation! Wouldn’t you want to be a part of your customers’ vacation fun too?
6. Matching Tent and Flip Flop Set
Or you can offer them this matching tent and flip-flops Marketing Banana Boat!
This tent set-up gives your customers a place of shade at a hot summer beach. Unlike a heavy beach umbrella, this tent is easy to set up. Lightweight and compact foldable, this is a great product for marketing. You customers will love bringing this handy tent to the beach. Banana Boat also produced the tent and flip flops in their brand colours, which certainly promotes brand visibility to the other beach go-ers.
7. Beach Stamping Flip Flops
If you are looking into flip-flops, don’t just brand the flip-flops… Brand the beach as well! Want to know how? Use this sand stamping flip-flops to increase brand awareness!
With how much this product stand out, the brand stamped onto the sand will be noticed by all!
8. Keys Dry Case
For on pack promotion, you can offer this keys dry case. A lanyard is attached on top, making it convenient for customers to pack light!
Customers can put their hotel access cards, some cash and keys inside this case and head out in beachwear. Customers will love this fantastic idea!
9. Double Lounge Float
Or if your marketing budget is more flexible, this double lounge inflatables would be a great promotional gift.
These are not the only products you can offer. Spend some time to brainstorm for a suitable product for your target market. If you need more ideas, you know where to go.
How ODM Can Help
Wondering how you can get your hands on these beach promos for your marketing needs? Contact ODM today!
ODM is a one-stop-shop for all things promotional. We specialize in product sourcing as well as designing promotional items for the global market. Our projects include high-end marketing gifts, POS displays, bespoke packaging, and more!
We also have a design team, Mindsparkz, that can come up with new and innovative ideas for you. So what are you waiting for? Don’t hesitate to contact us now!