Recently, we came across these beautiful cosmetic display units which really caught our attention. The cosmetic industry is bombarded with so much competition in the market, especially in retail.
Retail Marketing
Retail marketing requires a full understanding of who your target customers are, as well as your competitors. A very common reason why many start-up cosmetic brands do not survive for long – is the lack of understanding of their internal/external environments, and the how to be strategic in retail markets.
Therefore, today we will share with our readers 5 retail marketing strategies they can implement to attract customers’ attention and compete with other brands. To do this, we’re featuring some cosmetic display units from Sephora to help us explain our case.