This article will be going through the different benefits that companies can get by creating marketing trends and relating them to your brand. In this attempt we will highlight a few different case studies that actually work.
The huge impact of Rilakkuma marketing trends
While everybody else is trying to find new ideas for promotional products or spending a lot of money in design and research for original promotional gifts, some brands just decides to associate their brand to another brand such as Rilakkuma.
For this precise example, Rilakkuma is little cute teddy bear which is now ranked as the fifth most popular character in Japan. Its impact on young children and teenagers is impressive. That’s why a lot of brands such as Darlie, the famous toothpaste brand, decided to collaborate with such a famous icon to increase their sales.
Whenever you go into Hong Kong, you will see this Rilakkuma teddy bear, and people will automatically link it with Darlie! Leveraging on existing marketing trends to boost up the reputation of your products is a really effective option.
The war of the convenience stores
Within Hong Kong, there are two major convenience stores brand: 7-Eleven and Circle K. The density of these convenience stores around Hong Kong is massively high. For example, 7-Eleven which is the world’s largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets owns more than 1,000 stores only in Hong Kong! This number surpassed the previous record-holder, McDonald’s Corporation.
So you can imagine the competition between all these convenience stores. And to make a difference, they also decided to associate their name to some other famous icons. 7-Eleven associated its name with the famous comics One Piece, whereas Circle K associated its name with a famous other brand named Line Friends. In each of these convenience stores, for at least 20 HKD of expenditure, they give you a sticker. After having 10 stickers, you can ask for a gift (One Piece or Line Friends).
So to be associated with marketing trends could be a great way for you to make the difference, and to attract more customers. So, which convenience store are you gonna choose?
Other good examples of associating brands with marketing trends
In the food industry, we can also notice a few good cases whereby brands actually associating with marketing trends. The Swiss chocolate brand Milka (owned by Mondelez International) is a good example of that. Lately, Milka, who’s genuine product is chocolate, associated its brand to others such as TUC. TUC crackers are now used in a new Milka chocolate bar, which has the original milka chocolate with mini TUC crackers on top of it.
Milka also associated its chocolate to the French biscuit brand LU, baked in Nantes and really famous within France. These two products are now their best sellers. This is the power of using marketing trends to bring the reputation of your products to another level.