Chivas Regal has caught our attention with their beautiful custom counter display. Passersby would be compelled to guess the connection of the drink to the other items on display. There was some kind of flower, which looks like Vanilla, cherries, and nuts.
This whisky advertising idea was a great conversation starter because customers would be curious to know how those items relate back to the product on offer. Understanding what these items have to do with Chivas may encourage them to buy their Gold Signature.
Chivas Regal successfully appealed to our senses by showcasing the elements that make their product unique. The items give customers an idea of how their 18-year-old scotch whiskey taste and smell. The tiny cloches looked created contrasted the strong image of the bottle of whiskey, which balanced their brand image. And as a result, customers understand that the product is not
Sensory marketing can be a great way to build emotional connections with your audience. By appealing to their sense, you are able to drive impulse purchases, build trust, and influence their buying behaviour. What’s great with this marketing scheme is that they augmented their promotion with a custom counter display. It may be small but was effective. They put a lot of thought into their display in order to convey their message clearly.
If you are planning in using a custom POS counter display, you might want to consider making it interactive. Interactive point-of-sale displays will allow for better brand exposure and interaction. With this, your customers will gain first-hand experience with your brand. This way, they will be able to create smart buying decisions. Here’s a good example of an interactive display
Aside from the actual testers on display, NARS also offered visual testers for customers who are hesitant to use the samples. Customers who are reluctant to use the actual testers can use the tablet to test a lipstick without actually applying it.
We have a team of product designers and merchandisers who have extensive experience in the promotional product industry. We can help you source, design, and manufacture POS display units for the drinks industry. The ODM Group specialize in creating effective custom promotional merchandise and marketing gifts for businesses. Contact us today!
For more marketing inspiration, browse through these blogs.
In this promotion, Chivas offered its Chivas 18 Blue Signature and Chivas 18 Gold Signature in extremely appealing packaging! Check out more details here:
This display idea by Ballantine is slightly similar to Chivas Regal’s POS display. Here, the brand also showcased the elements that made their product unique. Check out their unique marketing strategy!
Bulleit had a unique brand activation idea to boost its trade show marketing. Here’s how they were able to differentiate their brand from the rest:
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