Do you need fresh new ideas for merchandising your cosmetic products? This custom countertop display by Clarins is a great example!
What caught our attention is the spiral accent that surrounds Clarins’ Extra Firming Day and Night Cream. There were two mini platforms inside the spiral. This is where the products are placed. Acrylic and metal are the primary materials for this cosmetic POS display, creating a high-end and glamorous look. The rose gold finish of the metal spiral blends well with the color of the product’s container, thereby creating unity in design.
The advert that serves as the backdrop complemented the overall look. “Extract of Kangaroo Flower” was written on the poster, giving customers an idea what this product is made of. Opposite each platform “Day” and “Night” were written so as to guide buyers. Indeed, Clarins did great in promoting their line of products through their counter POS display.
The choice of materials and colors allowed Clarins to project quality and class. The way the products were presented emphasized the qualities that make the products great. Your presentation is as important as the product itself, so we would love to share some tips to help you succeed in your POS advertising.
So to achieve great results, it is necessary to carefully plan your design. As business owners, you want to make sure that your cosmetic product display generates brand conversion. But how? Here are the factors to consider when creating a knockout custom countertop displays.
If you’re ready to create a knockout custom countertop display, then contact The ODM Group today. Our merchandisers and product designers will assist you in every step of the way from design, sourcing, and manufacturing. With years in the promotional products industry, you can count on usto deliver high quality branded promotional products for your business.
If you’re looking for more marketing and design ideas, check out these blogs!
Take a look at these branded counter displays. We love all the elements used to ensure that their merchandise are visible to customers:
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Here are simple ways to help you design a killer POP counter display:
Here’s another cosmetic POS display to boost your brand visibility within busy retail stores:
Great idea for marketing cosmetics at trade shows- combining unique visual merchandising and video pos display:
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