All-time favorite biscuit Mas Danish Collection wants to show customers how thankful they are for their patronage with a promotional plush toy. The on-pack gift serves as a special customer appreciation gift. This is a great example of using brand mascot to further brand loyalty.
Plush toys are fantastic for creating in-store buzz. They can be given away directly during trade fares or street marketing. Marketers can even use them for customer loyalty programs like what Starbucks did in their previous campaign. Check their example below:
They are ideal for on pack promotions because they easily stand out on department store shelves. Depending on the style and design, manufacturing plush toys is fairly easy and budget-friendly. If you want your stuffed toys a certain color or a certain shape, you may want to speak with our Mindsparkz team. As designing and sampling might mean lots of revisions, it’s important to gain knowledge about the production process. Check it out here:
In conclusion, we find this marketing strategy by Mas Danish Cookie Collection a very good one. And you, too, can replicate the same success. Contact the ODM Group today to learn about how we can help source, design and manufacture Custom Promotional Giveaways for business and on pack offers.
For more marketing ideas for your next brand campaign, checkout the following blogs:
See how captain Bird’s Eye created internet buzz with custom plush toys as contest prize:
Here’s everything you need to know about certifications and labelling of promotional plush toys:
Learn more about promotional plush toys here:
Thinking of working with China factories for your promotional plush toys? Everything you need to know about plush toys manufacture in China:
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