POP displays or Point of Purchase Displays are an essential part of in-store marketing. Managers understand its powerful advertising potential within busy store spaces. Customized pop displays come in various sizes, shapes, and styles.
One of the most widely used point of purchase displays is the shelf talker. Custom shelf talkers are advertising media attached to retail store shelves, primarily used to introduce new products, advertise promotional campaigns, and announce discounts and sale. We have seen so many beautiful and innovative shelf talkers before but these 3 examples below still made quite a good impression on us.
If you are looking for shelf taker design inspiration, then check out these exceptional examples.
Belvoir will give away £500k worth of prizes to winners of Sip & Dip summer raffle promo. The brand conveyed this message clearly through their promotional shelf talker. In addition, Belvoir utilized custom bottle neckers to further build customer engagement. The mechanics are printed on the shelf talker as well as on the bottle neckers to encourage customers to join the online contest.
Shoppers can win:
Here’s how Belvoir used bottleneckers to their advantage:
Customers will have a chance to win a summer hamper when they purchase any of Robinsons participating products. The word “Win” is big enough for shoppers to see the shelf talker straightaway, thus allowing them to make a quick buying decision upon entering the store. They used bold colors to create a strong statement that is hard to ignore.
We can also see the logo of Nectar loyalty card, a loyalty card scheme in the UK, imprinted on the shelf talker. This means shoppers will be able to earn points when they buy any Robinsons fruit cordial.
Furthermore, we love the contest giveaways they are offering because:
A product of Unilever, Close Up Toothpaste is currently promoting their Precision Clean toothbrush through their attention-grabbing shelf marketing display. The main designs pop against the black background, making it easy for customers to spot their advertisements. Using a custom pop display gave them a huge advantage over other brands because it effectively highlights what is good about their merchandise.
Shelf talkers are important pos advertising tools because of its eye-catching placement, on-shelf call to action, and flexibility. Al[l these three examples definitely made a lasting impact on us. Here’s why:
Are you ready to create your own customized POP Display? If so, why not speak with The ODM team? We have years of experience in design, sourcing and manufacturing promotional products. So contact our tam today to know more about how we can help you grow your business through effective custom promotional merchandise and point of sale displays!
Looking for more articles related to Customized POP Displays? If so, then check out these blogs:
Are POP displays really necessary? This is probably the question that plagues most merchandisers. But, yes, they are an important part of in-store advertising. Read on the blog to see why you have to invest in this marketing medium.
If you are wondering how to up your marketing game, then a retail pop display may be what you need. It is a cost-efficient way to merchandise your products within hectic shop floors.
This POP display by Listerine is truly remarkable! The shelf reflects with their mouthwash bottle and is positioned strategically to attract customers.
Do you want to know how famous drink brands are using their POS and POP displays to their advantage? If so, check out this blog to learn more from them!
This wooden cart display by m&m’s caught our attention and for a good reason. The sides are branded and it is well-illuminated, creating a dramatic feel. Check out this POS display here:
We see this POS display along the drinks and frozen goods section. They are cost-efficient, easy to implement, and most importantly really attention-grabbing. Click this link to learn how you can make a killer door display.
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